Job Title: B2B Marketing Strategist
Location: DHA Phase 5, Lahore, Pakistan
Experience: 3+ Years (US market experience is a plus)
Job Type: Full-Time / Permanent
Timings: 6:00 PM – 3:00 AM
Job Summary:
We are seeking a highly strategic and experienced B2B Marketing Strategist who understands the B2B customer journey inside out. This role is ideal for someone who can plan and execute strategies across both organic and paid channels, generate high-quality leads, and build marketing funnels that convert.
You will be responsible for mapping the customer journey, identifying touchpoints, and ensuring consistent brand messaging across platforms. Experience working with the B2B market is mandatory for this role.
Key Responsibilities:
- Develop and implement end-to-end B2B marketing strategies (organic + paid)
- Map out the full B2B customer journey and optimize it for lead generation and nurturing
- Build multi-step funnels for complex B2B sales cycles
- Plan and manage paid campaigns on LinkedIn, Meta, and Google Ads targeting qualified leads
- Lead the content strategy focused on thought leadership, SEO, and conversion
- Coordinate with sales teams to align campaigns with pipeline goals
- Analyze performance data, KPIs, and ROI to continuously refine strategy
- Own lead generation metrics and improve CAC and CPL
- Develop account-based marketing (ABM) strategies for targeting enterprise clients
- Manage CRM and workflows for email marketing, retargeting, and retention
Required Skills & Qualifications:
- Proven experience in B2B marketing strategy and lead generation
- Strong understanding of customer psychology and decision-making in B2B journeys
- Hands-on experience with LinkedIn Ads, Meta Ads, SEO, and content-driven marketing
- Proficiency with CRMs, marketing automation, analytics, and ad platforms
- Strong analytical skills, including A/B testing and campaign optimization
- Excellent communication and project management skills
- Ability to write or direct compelling copy for campaigns and landing pages
- Must have hands-on experience marketing to a B2B audience
Benefits:
- Fuel Allowance
- Health Insurance (Up to PKR 500,000 per year)
- Work in a fast-growing tech-driven environment
- Career growth and learning opportunities
Job Type: Full-time
Pay: Rs200,000.00 - Rs250,000.00 per month
Work Location: In person