We are seeking a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize paid campaigns across multiple platforms. The ideal candidate will have at least 2 years of experience in PPC campaign management, with a solid understanding of various ad networks including Google Ads and social media platforms. Experience in managing Amazon PPC campaigns is a strong plus. You will work closely with the marketing team to execute data-driven strategies that maximize return on investment (ROI).
Key Responsibilities:
- Manage and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn).
- Conduct keyword research, ad copywriting, and audience targeting to create high-performing campaigns.
- Develop and execute Amazon PPC campaigns to drive sales and increase product visibility (if applicable).
- Monitor and analyze campaign performance, providing insights and recommendations for improvement.
- Perform A/B testing on ads and landing pages to improve conversion rates.
- Manage and optimize budgets across platforms, ensuring cost-effective spending.
- Generate and present detailed performance reports to stakeholders, highlighting key metrics such as CTR, CPC, CPA, and ROI.
- Stay up to date with the latest trends and updates in PPC, Amazon advertising, and paid marketing channels.
- Collaborate with the marketing team to align paid strategies with overall business goals.
Requirements:
- 2+ years of experience managing PPC campaigns (Google Ads, Bing Ads, Facebook Ads, etc.).
- Hands-on experience with Google Analytics and other relevant PPC tools (e.g., SEMrush, SpyFu, WordStream).
- Strong understanding of keyword research, bidding strategies, and campaign optimization techniques.
- Experience with Amazon PPC campaigns is highly desirable.
- Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Strong written and verbal communication skills.
- Ability to multitask and manage time efficiently in a fast-paced environment.
- Certification in Google Ads or Amazon Advertising (preferred but not required).
Preferred Qualifications:
- Experience in managing PPC campaigns for e-commerce brands.
- Familiarity with SEO strategies and how they integrate with paid campaigns.
- Experience with display and video advertising formats.
Job Type: Full-time
Job Type: Full-time
Work Location: In person