Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum traffic on the websites.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google will be a plus
- In-depth experience with website analytics tools
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
- 2-4 years of experience in relevant field
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