Email Marketing & LinkedIn Specialists

Shayan Solutions is looking for Email Marketing & LinkedIn Specialists:

Key Responsibilities:

• Build and manage email marketing campaigns that engage prospects and drive conversions.
• Write engaging and professional email content independently, tailored to different audience segments.
• Ensure high deliverability and inbox placement (avoid landing in spam or promotions).

Create and implement a strategic follow-up sequence (1st, 2nd, and 3rd emails) to maximize response rates.

• Segment email lists and personalize outreach based on user behavior and profiles.
• Track campaign performance using analytics tools and refine strategies accordingly.
• Conduct A/B testing of subject lines and email content to improve open and click-through rates.
• Stay updated with email marketing trends, tools, and best practices.
• Support lead generation efforts through targeted LinkedIn outreach strategies.
• Write brief, professional LinkedIn messages to connect with potential B2B clients.
• Perform basic follow-ups and engagement with relevant leads on the platform.
• Collaborate with sales and marketing teams to align LinkedIn messaging with broader campaign goals.
• Stay informed about LinkedIn trends and outreach etiquette to maintain professionalism.

Requirements

• Proven experience in email marketing and cold outreach, with a focus on B2B lead generation.
• Ability to independently write compelling, personalized email content that engages and converts.
• Solid understanding of email funnels, follow-up strategy, and lead nurturing cycles.

Hands-on experience with email marketing platforms like Mailchimp, HubSpot, Lemlist, or similar.

• Knowledge of email deliverability best practices to ensure inbox placement and avoid spam filters.
• Strong English writing and communication skills — clear, concise, and conversion-focused.
• Proficiency in audience segmentation, list building, and campaign performance tracking.
• Basic working knowledge of LinkedIn outreach tools such as Sales Navigator, is a plus.

Ability to maintain a professional and ethical tone in outreach to build authentic connections.

• Up-to-date with trends in email marketing and automation tools.
• Ability to craft personalized outreach messages and avoid spam-like behavior.
• Basic understanding of analytics and performance tracking.
• Self-motivated, organized, and result-driven.

Timings: 10:00 AM to 7:00 PM
Location: Gulberg III
Working Days: MON-FRI

Job Type: Full-time

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What is your current salary package?
• What is your Expected salary package?

Work Location: In person

Application Deadline: 21/06/2025