The Role
We’re looking for a strategic, creative, and technically skilled content lead to grow two personal brands and one business brand — all under one vision-driven umbrella.
This is not a junior content role.
This is a chance to lead brand voice, visibility, and performance across LinkedIn, Instagram, TikTok, YouTube Shorts, and SEO blogs for:
Sohail Khan – Founder, visionary, and thought leader in healthcare, entrepreneurship, and high-performance.
Abra Arshad – Co-founder, COO, feminine leadership mentor, and inner culture architect.
Abra & Co. – A high-end optical + wellness brand expanding across the UK, UAE, and beyond.
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Your Mission
To take full ownership of strategy + execution across:
1. Personal branding (Sohail + Abra)
2. Social media for the business (Abra & Co)
3. SEO + content marketing
4. Video editing & reels creation
5. Performance growth tracking
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Key Responsibilities
Create and own a monthly content calendar with strategic, relevant, and seasonal ideas.
Edit short-form video content for TikTok, Instagram Reels, and YouTube Shorts.
Write and post LinkedIn/Instagram carousels, thought-leadership articles, and captions that land.
Write 1–2 SEO blog articles/month and manage basic on-page SEO.
Report weekly on post performance, engagement metrics, and learnings.
Plan brand voice, tone, and visual style that reflects both masculine power and feminine elegance.
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You Should Have
At least 5–10 years experience in content marketing, ideally for international clients.
Experience managing multiple brand voices and elevating thought leaders.
Proven work with viral posts, hooks, carousels, and captions that perform.
Ability to edit short-form videos using CapCut, Premiere Pro, or similar.
Clear visual taste + design ability (Canva/Adobe).
Strong English copywriting — emotional, persuasive, not robotic.
Strong organisational skills. You think in calendars, systems, and batch creation.
A strategic brain — you don’t wait to be told what to do, you guide us.
Bonus: knowledge of Islamic, spiritual, or personal development spaces.
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What You Get
£500-£1,000/month paid on time every month (with growth opportunities after 6 months).
Fully remote — work from anywhere.
Full creative control with two founders who value excellence, clarity, and soul.
Access to content, voice notes, podcast clips, interviews, and full creative assets.
Strategic role — your ideas shape the brand, not just execute it.
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How to Apply
Send us:
1. A short Loom video (2–3 mins) introducing yourself and your approach.
2. 3 examples of content you’ve created that you’re proud of.
3. 1 short paragraph on what you would change or improve in a typical optical business brand’s social media presence.
4. Your resume or LinkedIn link.
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Bonus
If you're the kind of person who understands how to turn one podcast into 20 pieces of content, we want to hear from you.
This role will grow fast — just like us.
Let me know if you'd like a graphic version of this job post or one tailored specifically for Upwork, Fiverr, or local job platforms.
Job Type: Full-time
Pay: Rs190,000.00 - Rs380,000.00 per month
Experience:
- social media manager: 5 years (Required)
Work Location: Remote
Application Deadline: 20/06/2025
