A day in the life of a Sales Promotion Specialist
Timely Implementation & Communication of Cycle Plan Activities to sales team on monthly basis.
Ensure proper implementation of Consumer, Customer, & Trade Promotions and Merchandising calendar within region.
Ensure adherence to all company principles and policies by proper record keeping and indexing of Zonal/Regional Point of Sale Materials (POSM) warehouses.
Management of sales promotion teams including merchandising team, ensure discipline, punctuality & maintain performance record.
Ensure proper implementation of Point of Purchase control procedures through inventory reports. Ensure POSM ageing is minimized and Point of Sale Materials (POSM) is applied within the give timeframe.
Provide market intelligence, Sales Promotion activation document to RSM / HO monthly.
Ensure training mechanism of merchandising and activation force and adherence to execution standards within region.
Management of all promotional events in the Region including town storming, conferences, fairs, road shows & also maintain proper Pre-Posts of all events with relevant supporting documents.
Ensure Proper Implementation of trade assets control procedures as per SOP in close coordination with the sales team and Trade Asset Officer.
Management of company assets e.g. Sampling vans, Gondolas & Stands.
Maintain record and close transactions monthly of cash/stock incurred/received during activities.
Ensure adherence to all company principles and policies.
What Will Make You Successful?
Bachelors/Masters from an HEC recognized institution.
Preferably 2-3 years ASM/TSE/SPE experience
Understands customers and the selling process
Understand key business functions
Ability to motivate & develop people
Core knowledge of the Channels and expert knowledge in our areas of responsibility.
Good knowledge of key function & priorities
Working knowledge of core business processes - Category and Channel planning.
Basic knowledge of Nestlé Management and Leadership Principles. - Knowledge of Customer & Sales Unit/SBU Tools (Best Practices)
Advanced understanding of Shopper, Market Intelligence sources, Category/Channel/Shopper trends.
Understanding of merchandising processes.
