Job Overview:
We are seeking a Guest Posting Specialist to manage outreach and publishing of high-quality guest posts on Pakistani websites, with a focus on the healthcare and wellness industry. The role involves researching potential websites, negotiating placements (both paid and free), and building long-term relationships with site owners to increase brand visibility, authority, and traffic.
Key Responsibilities:
- Outreach & Relationship Building
- Identify Pakistani websites, blogs, and digital publications in the health niche (hospitals, clinics, wellness blogs, lifestyle, fitness, diet, etc.).
- Build and maintain relationships with editors, bloggers, and website owners.
- Conduct cold outreach via email, LinkedIn, and other channels.
- Content Placement & Negotiation
- Negotiate guest posting opportunities (both paid and free) with website owners.
- Secure do-follow backlinks and ensure content is published on relevant, high-DA sites.
- Manage budgets for paid placements and keep a record of costs.
- Content Coordination
- Collaborate with writers to develop SEO-optimized health-related content (articles, blogs, case studies).
- Ensure content aligns with each website’s publishing guidelines.
- Edit or rewrite content if required for better approval rates.
- SEO & Link-Building Strategy
- Target websites with high Domain Authority (DA) and strong Pakistani traffic.
- Monitor backlinks to ensure they remain live.
- Track ranking improvements and traffic from guest posting campaigns.
- Reporting & Analysis
- Maintain outreach database (paid/free guest post contacts, DA, traffic, niche).
- Prepare weekly/monthly reports on outreach success, published posts, costs, and results.
- Analyze competitors’ guest posting strategies in the Pakistani health niche.
Requirements:
- Proven experience in guest posting, outreach, or link-building (health industry preferred).
- Familiarity with Pakistani websites and online publishers.
- Strong communication and negotiation skills.
- Knowledge of SEO, DA/DR metrics, and keyword research.
- Ability to manage both paid and free outreach opportunities.
- Organized, detail-oriented, and results-driven.
Job Type: Full-time
Pay: Rs15,000.00 - Rs25,000.00 per month
Work Location: Remote
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