Job Summary:
The Amazon PPC Account Strategist will be responsible for managing and optimizing Amazon advertising campaigns to drive sales, increase brand visibility, and maximize ROI. This role requires a deep understanding of Amazon's advertising platform, excellent analytical skills, and the ability to develop and execute effective PPC strategies.
Key Responsibilities:
· Develop, implement, and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
· Monitor and analyze campaign performance, adjusting strategies to meet KPIs and business objectives.
· Conduct thorough keyword research to identify high-performing keywords and optimize campaigns for maximum performance.
· Continuously refine and expand keyword lists based on data-driven insights.
· Manage and adjust bids to achieve optimal ad placement and cost efficiency.
· Allocate and manage budgets across campaigns to ensure maximum ROI.
· Track, analyze, and report on key metrics such as impressions, clicks, conversions, ACOS (Advertising Cost of Sales), and ROAS (Return on Advertising Spend).
· Provide regular performance reports to stakeholders, highlighting insights and recommendations for improvement.
· Design and implement A/B tests to evaluate the effectiveness of different ad creatives, keywords, and targeting strategies.
· Analyze test results and apply findings to optimize campaigns.
· Utilize flat files for bulk uploading and updating product listings, ensuring accuracy and compliance with Amazon's guidelines.
· Utilize flat files for bulk uploading and updating product listings, ensuring accuracy and compliance with Amazon's guidelines.
· Utilize insights to inform and adjust PPC strategies.
· Continuously learn and stay informed about the latest Amazon advertising features, tools, and best practices.
Qualifications:
· Bachelor’s degree in Marketing, Business, or a related field.
· Proven experience managing Amazon PPC campaigns with a track record of success.
· Proficient in Amazon Advertising Console and other relevant tools (e.g., Helium 10)
· Strong analytical skills and the ability to interpret data to drive decision-making.
· Good communication and presentation skills.
Job Type: Full-time
Pay: Rs50,000.00 - Rs100,000.00 per month
Application Question(s):
- What is your current salary?
- What is your expected salary?