Gain a deep understanding of customer experience, identify, and fill product gaps and generate new ideas
that grow market share, improve customer experience and drive growth.
Create buy-in for the product vision both internally and with key external partners.
Translate product strategy into detailed requirements and prototypes.
Scope and prioritize activities based on business and customer impact.
Work closely with engineering teams to deliver quick time-to-market and optimal resources.
Drive product launches including working with the public relations team, executives, and other product
management team members.
Evaluate promotional plans to ensure that they are consistent with product line strategy and that the
message is effectively conveyed.
Act as a product evangelist to build awareness and understanding.
Collecting data on consumers, competitors, and the marketplace and consolidating information into
actionable items, reports, and presentations.
Understanding business objectives and designing surveys to discover prospective customers preferences.
Compiling and analyzing statistical data using modern and traditional methods to collect it.
Perform a valid and reliable market research SWOT analysis.
Provide competitive analysis on various companies market offerings, and identify market trends,
pricing/business models, sales, and methods of operation.
Remain fully informed on market trends, other parties research and implement best practices.