Job Description – Digital Marketing Consultant (Contractual)
Position Title: Digital Marketing Consultant
Location: On-site
Type: Contractual
Contract Duration: [3 months / 6 months – extendable based on performance]
Reports To: CEO
Objective:
We are seeking a Digital Marketing Consultant to guide our transformation from a traditional cost center into a strategic profit center by driving lead generation and online visibility. The consultant will be responsible for devising a results-driven digital marketing strategy covering SEO, PPC, social media, and performance tracking.
Key Responsibilities:
- Assess current digital presence and recommend a transformation roadmap aligned with business objectives.
- Develop and implement comprehensive digital strategies (SEO, PPC, social media, content marketing, email, etc.).
- Optimize our website and landing pages for search engines and conversion.
- Set up and manage PPC campaigns (Google Ads, Meta Ads, LinkedIn, etc.) with clear KPIs.
- Guide the team in building and managing a lead generation funnel.
- Advise on tools, platforms, and analytics to track marketing ROI and campaign performance.
- Train or upskill internal staff as needed for handover and continuity.
- Provide regular reporting and actionable insights to leadership.
Required Skills and Experience:
- 5+ years of experience in digital marketing, SEO, and paid campaigns.
- Proven track record of generating leads and converting digital channels into revenue streams.
- Strong understanding of marketing analytics, funnels, CRMs, and automation tools.
- Experience working in a consultative or contract-based role is preferred.
- Up-to-date with the latest trends and best practices in digital marketing and performance optimization.
Job Type: Contract
Contract length: 3-6 months
Pay: Up to Rs150,000.00 per month
Work Location: In person