Digital Marketing Manager - Growth

At Fivestaff, our mission is to unlock the potential of talent by connecting them with meaningful work that drives real impact — for businesses, communities, and the individuals themselves. We believe great work isn’t bound by borders, and that empowering people to contribute from where they are can transform lives and shape a better future for all.

We partner with global businesses to provide high-performing, full-time remote teams who are strategic, skilled, and ready to make a difference.

About the Role

We’re looking for a data-savvy and creatively driven Digital Marketing Manager – Growth to take full ownership of paid acquisition and lifecycle marketing channels for one of our international clients. In this role, you’ll lead performance campaigns, run full-funnel experiments, and collaborate cross-functionally to optimize CAC and drive sustainable growth across paid media, CRM, and customer re-engagement loops.

If you love balancing analytical rigor with creative problem-solving, working hands-on with budgets, ads, tracking systems, and lifecycle journeys, this role is made for you.

Your Key Responsibilities

Performance Marketing & Acquisition

• Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and other high-intent and discovery channels
• Own channel mix strategy, budgets, targeting, creative testing, and CAC goals
• Run A/B tests on copy, visuals, formats, placements, and hooks to improve conversion and ROAS
• Launch new experiments to identify breakout growth angles and top-performing audiences

Tracking, Attribution & Reporting

• Implement and optimize conversion tracking across web, app, and CRM events
• Manage attribution tools like Adjust, GA4, and Meta Events Manager
• Own campaign dashboards, cost pacing, and weekly performance reviews
• Collaborate with Product, Tech, and Design teams to ensure accurate event tracking

Landing Pages, Funnels & CRO

• Work with design, content, and product teams to ideate, test, and optimize campaign-specific landing pages
• Suggest funnel flow and messaging improvements to boost conversion rates
• Ensure fast turnaround between media learnings and funnel iterations

Lifecycle Marketing & Retention

• Coordinate email marketing, in-app pushes, and re-engagement journeys across customer segments
• Set up lifecycle automations based on user behavior and intent (activation, cart abandon, churn winback, etc.)
• Collaborate with CRM and product teams to increase LTV and retention aligned with acquisition goals
• Leverage platforms like Hubspot, Customer.io, or equivalents for running and testing customer journeys

What You’ll Need to Bring

• 4–5+ years of hands-on experience managing performance marketing and CRM in a fast-paced B2C, fintech, proptech, marketplace, or app-based business
• Proven track record of scaling campaigns profitably and reducing CAC over time
• Strong proficiency with Meta Ads Manager, Google Ads, TikTok Ads, GA4, and Adjust
• Experience with CRM tools like Hubspot, Customer.io, or equivalent for email and re-engagement flows
• Data-driven mindset with strong analytical skills and ability to make fast, iterative decisions
• Creative instinct for messaging, visuals, and funnel structures that convert
• Ownership mentality with comfort managing budgets, pacing, KPIs, and reporting from day one
• Bonus: experience working with international audiences, multi-language campaigns, or regulated industries (finance, real estate, Proptech, Fintech, BNPL etc.)
• Excellent written and spoken English
• Reliable internet connection (25+ Mbps), a trouble-free laptop, and a focused workspace

You’ll Thrive Here If You

• Love balancing data and creativity to drive growth
• Take full ownership and pride in your work
• Can learn new tools and systems quickly, including AI-powered platforms
• Enjoy collaborating across teams and working hands-on with campaigns end to end

What We Offer

• A full-time, long-term remote role with global exposure
• Competitive starting salary
• Health coverage
• Supportive, respectful, and growth-focused team culture
• Real impact and visibility beyond borders

Important Details

• This is a full-time remote position based in Pakistan
• Working hours align with UAE time zone (~10AM to 7PM Pakistan time)
• You’ll be employed by Fivestaff and work closely with one of our client companies

How to Apply

Please send us:

• Your updated resume
• Examples of paid campaigns you’ve managed or growth marketing work you’re proud of
• A short note on one growth experiment or campaign you led and the impact it had

Job Type: Full-time

Application Question(s):

• What industries do you have experience in?

Experience:

• Digital Marketing: 4 years (Required)

Work Location: Remote