Looking for an experienced Facebook Media Buyer professional to join our UK based client.
Responsibilities:
- Plan, launch, and manage paid media campaigns across platforms (Facebook, Instagram, TikTok) with a focus on driving traffic, conversions, and ROI.
- Develop media buying strategies to scale profitable ad accounts
- Analyse performance data and provide insights to improve ROI and CPA
- Collaborate with creative teams to brief and test new ad creatives
- Conduct audience research and refine targeting strategies
- Stay updated on platform changes, algorithm updates, and industry best practices
- Report regularly on campaign performance and budget pacing
- Manage daily budgets, scaling and adjusting spend based on performance
- Ad Copy: Develop compelling ad copy aligned with the brand's goals and audience.
- KPI Tracking: Define and track key performance indicators across paid media channels to measure success.
- Task Prioritization: Identify key priorities within multiple projects and ensure to stay focused on high impact activities that drive the most value.
- Communication: Maintain clear and consistent communication, presenting performance reports, growth strategies, and ensuring alignment on goals.
- Growth Initiative Prioritization: Strategically prioritize growth initiatives by evaluating their potential impact, aligning them with our goals, and ensuring resources are allocated to the most critical opportunities.
- Growth Strategy: Develop and execute tailored growth plans for each of our e-commerce brands, focusing on scaling revenue and optimizing profit margins
Skills Required:
- Proven experience managing Facebook/Meta ad campaigns with trackable results
- Minimum 3 years
- Deep understanding of campaign structures, optimisation, and pixel data
- Strong copywriting and creative direction skills for ad creatives
- Proficient with Meta Ads Manager, Google Analytics, and Shopify
- Data-driven mindset with strong Excel/Google Sheets skills
- Ability to A/B test and iterate rapidly
- Excellent time management and communication skills
- Familiarity with TikTok Ads or Google Ads is a bonus
- Experience working with UK/EU/US e-commerce markets
Working Days: Mon to Sat
Job Type: Full-time, onsite
Timings: 12 pm to 9 pm
Interested candidates may apply.
Job Type: Full-time
Application Question(s):
- What's the maximum amount of money an ad account you managed spent in one month?
Experience:
- facebook ads media buying: 3 years (Preferred)
- shopify+ facebook ads: 2 years (Preferred)
- working with facebook ads in UK/US/EU market: 2 years (Preferred)
Location:
- Lahore (Required)
Work Location: In person