Job Identification
Field Sales Executive - Karachi
Mission Statement
To develop the market in order to increase Market Share, enhance Numeric & Weighted Availability along with Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company’s product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market.
Main Responsibilities
Ensure Secondary SKU wise volume achievement vs targets assigned to enhance Market ShareRationalize Discounts in the market & use promotion intelligently to achieve company net sales revenueCreate new outlets and retained as per target and area potential to increase Numeric & Weighted distributionEnsure that all data in the sales information systems and conduct regular audits Analyze SFE KPI’s and modify the area route or adjust frequencies to improve Green KPIs for PresellerAccomplish his daily Planned calls, spend ample time-in-market and coach his presellers on 10 step call processDiscuss Execution Scores by outlets with Presellers on daily basis & highlight gaps to ensure In-Outlet Execution being carried out by his team as per PicOS & RED criteria and all marketing initiatives in his areaMonitor and report competitor activity in the assigned area and suggest ways to counter themSupervise the proper injection and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet Activation material etc.Manage In-outlet investment having optimal mix of Discounts, DME, Assets & ActivationMonitoring the efficiency of equipment, increasing cooler throughput & reduce nonproductive coolers Responsible for making attempts to recover the cooler as per company procedure in case of missing or disputed cooler
Candidate Education
Bachelor's Degree, preferably Masters