We are looking for a creative and detail-oriented Marketing Content Specialist to join our dynamic marketing team. As a Content Specialist you will be responsible for developing content strategies that align with our brand vision, business goals, and audience preferences. You will work closely with research analysts, creative teams, and stakeholders to create compelling content that engages, educates, and converts.
Key Responsibilities:
- Research & Analysis: Conduct in-depth research on market trends, competitor strategies, and audience insights to inform content direction.
- Content Strategy Development: Define content strategy across multiple channels, ensuring alignment with brand goals and customer needs.
- Content Brief Creation: Write and develop comprehensive content briefs that outline storyboarding, scriptwriting, asset direction, and creative visuals.
- Creative Direction: Oversee the creation of content that is aesthetically pleasing, consistent with brand voice, and engaging for target audiences.
- Collaborative Content Development: Work alongside cross-functional teams (designers, copywriters, marketing) to produce content that adheres to strategic objectives and meets high creative standards.
- Storytelling: Craft impactful narratives through scripting and storyboarding for various digital platforms and media.
- Performance Tracking: Measure the effectiveness of content campaigns and strategies, adjusting the approach as necessary for continuous improvement.
- Experience: Minimum of 2 years in a content strategy or marketing role.
- Education: Bachelor’s degree in Mass Communication, Marketing, Media, or a related field.
- Portfolio: Demonstrated portfolio showcasing your ability to create compelling content, including video scripts, storyboards, and creative asset direction.
- Skills:
- Strong understanding of content marketing strategies and tactics.
- Expertise in writing content briefs, scripts, and storyboarding for visual content.
- Ability to develop creative and tech-driven content that resonates with target audiences.
- Knowledge of industry trends and competitors.
- Experience in digital content creation, including blogs, video scripts, and social media.
- Creative, innovative, and able to think outside the box.
- Excellent communication and presentation skills.
- Highly organized with strong attention to detail.
- Proficient in content creation tools and platforms.