Location:
Lahore,Job Summary:
The Paid Social Specialist is responsible for developing, executing, and optimizing paid social media campaigns across multiple platforms to drive brand awareness, engagement, and conversions. This role requires expertise in audience targeting, ad creatives, budget allocation, and performance analysis to maximize ROI. The specialist will collaborate closely with marketing, creative, and analytics teams to ensure cohesive digital advertising strategies.
Responsibilities:
Key Accountabilities:
Campaign Strategy & Execution
- Plan, launch, and manage paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, TikTok, and Snapchat.
- Develop audience segmentation strategies, including retargeting and lookalike audiences, to optimize performance.
- Conduct A/B testing on ad creatives, copy, and targeting to identify best-performing strategies.
- Collaborate with creative teams to develop compelling ad content and formats (videos, carousels, static images, etc.).
Performance Optimization
- Monitor and analyze campaign performance using platform insights, Google Analytics, and third-party tools.
- Adjust budgets, bids, and targeting parameters to improve key performance metrics (CTR, CPA, ROAS, etc.).
- Identify trends and opportunities to improve campaign effectiveness and efficiency.
- Troubleshoot underperforming ads and implement data-driven optimizations.
Reporting & Insights
- Provide regular performance reports with actionable insights and recommendations.
- Develop dashboards and tracking mechanisms to measure success against KPIs.
- Present findings to stakeholders, translating complex data into meaningful business recommendations.
Collaboration & Industry Knowledge
- Stay up to date with industry trends, platform updates, and emerging technologies in paid social media.
- Work cross-functionally with marketing, creative, and analytics teams to align strategies.
- Test and implement new ad formats and features as they become available.
Education and Experience:
- Bachelor’s degree in business, marketing, advertising or related field
- 5+ years of experience in digital marketing, retail or agency experience preferred
- Experience in managing paid social media campaigns
- Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and other social ad platforms.
- Strong analytical skills with experience using Google Analytics and other reporting tools.
- Experience with audience targeting, retargeting, and A/B testing.