Grade Level: L1
Location: Islamabad
Last date to apply: 21st August 2025
What is Specialist Go To Market (GTM) and Acquisition?
This role is part of 7 member Regional Segments Team and is responsible for designing and executing Go-To-Market strategies for Jazz’s GSM and digital product portfolio, translating product features into compelling customer propositions, and driving adoption across Experience Centers, franchises, and retailers. It involves developing targeted activation campaigns, optimizing channel incentives, and adapting strategies to regional market dynamics. The position requires strong market analysis, cross-functional collaboration, and stakeholder management to ensure effective execution, deliver measurable sales growth, and integrate digital lifestyle products into core telecom offerings for sustained market leadership.
What does Specialist Go To Market (GTM) and Acquisition do?
- Develop and execute Go-To-Market (GTM) plans for Jazz’s product portfolio, including Prepaid, Post-pay, MBB, Handsets, ROX, lifestyle apps (FikrFree, Apna Clinic, GameNow, Education Tech, DealO, Zaar), digital smartphone sales, and SIM activations.
- Work with product managers to translate product features into customer-centric sales propositions.
- Plan targeted channel activation campaigns for 10 Experience Centers, 450 Franchises, and 200,000+ retailers.
- Align channel sales targets with company scorecard and growth strategy.
- Design and recommend channel commission and incentive structures.
- Plan retail merchandising, in-store branding, and training to increase product awareness and adoption.
- Monitor GTM KPIs and recommend corrective actions.
- Ensure close coordination with regional sales, marketing, and product teams for seamless execution.
Jazz is an equal-opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.
Requirements
What are we looking for and what does it require to be Specialist Go To Market (GTM) and Acquisition?
Education Requirement
- Minimum: Bachelor’s degree in Marketing, Business Administration, or related field.
- Preferred: Master’s degree in relevant field.
Niche Skills / Knowledge Areas
- GTM planning for telecom/digital products.
- Multi-channel retail activation.
- Sales incentive and commission design.
- Exposure to digital product launches and lifecycle management, preferably in mobile apps, e-commerce, or lifestyle services.
- Hands-on experience in data-driven sales analysis to identify opportunities, monitor performance, and refine GTM strategies.
- Practical knowledge of franchise and retail network management in a competitive, high-volume environment.
Job-Related Experience
- 3–5 years in GTM, channel sales, or marketing in telecom and digital services.
- Experience in executing national-level channel activation campaigns.
Benefits
Why join Jazz?
As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.
Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.
As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70+ million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.