We are seeking a highly motivated and detail-oriented ASO (App Store Optimization) Specialist to join our growth marketing team. The ideal candidate will be responsible for increasing our mobile app visibility and downloads in the App Store and Google Play through strategic ASO techniques. You should have a strong understanding of how app stores work and a passion for digital marketing, SEO, and mobile trends.
Key Responsibilities:
- Optimize app listings on the App Store and Google Play to increase visibility and conversion rates.
- Perform keyword research to maximize organic traffic and rankings.
- A/B test app icons, screenshots, videos, and metadata.
- Monitor and analyze app performance metrics (installs, rankings, reviews).
- Track competitors and industry trends to stay ahead in ASO strategy.
- Manage and respond to app reviews and ratings to maintain a positive brand image.
- Recommend strategies for localization to reach global markets.
Requirements:
- Proven experience (1–3 years) in ASO or a similar digital marketing role.
- Solid understanding of SEO and keyword optimization for app stores.
- Experience with ASO tools such as App Annie, Sensor Tower, Mobile Action, or similar.
- Strong analytical skills and a data-driven mindset.
- Excellent copywriting and communication skills.
- Ability to work independently and as part of a collaborative team.
Preferred Qualifications:
- Bachelor’s degree in marketing, digital media, business, or related field.
- Experience with mobile marketing and user acquisition campaigns.
- Knowledge of different localization strategies for global app growth.
What We Offer:
- Competitive salary and performance bonuses
- Flexible work hours and remote options
- Career growth opportunities in a fast-paced digital environment
- Friendly and collaborative team culture
Job Type: Full-time
Pay: Rs30,000.00 - Rs70,000.00 per month
Experience:
- ASO: 2 years (Preferred)
Work Location: In person
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