Job Description
Job Summary:
Assistant Product Manager – Insecticides at Syngenta Pakistan is responsible for leading the commercial strategy and marketing execution of key insecticide brands. This includes life cycle management, go-to-market planning, stakeholder engagement, and in-depth market insights collection. The role involves close collaboration with cross-functional teams, including Sales, Regulatory, Supply Chain, Technical, and Global Marketing.
Key Responsibilities:
1. Brand & Portfolio Management
- Own the end-to-end lifecycle of key insecticide brands.
- Develop and execute marketing strategies aligned with global direction and local needs.
- Create brand positioning, communication campaigns, and value propositions for target crops and pests.
- Analyze product performance, grower behavior, competitor movements, and market dynamics to shape strategy.
2. New Product Introduction (NPI)
- Lead launch planning and execution of new insecticide products.
- Develop NPI campaigns including value communication, demo planning, and training tools.
- Coordinate cross-functional readiness – regulatory approval, supply planning, training, and launch events.
- Execute high-impact launch events and monitor market traction through KPIs.
3. Market Intelligence & Customer Insights
- Conduct extensive field visits across various territories to meet farmers, retailers, and sales teams.
- Capture ground-level insights on pest pressure, farmer preferences, product usage, and unmet needs.
- Benchmark against competitive products and design campaigns to address market gaps.
4. Campaign & Communication Development
- Design and execute integrated campaigns including ATL (TV, Radio), BTL (Events, Activations), and Digital.
- Lead the development of creative concepts and media materials including TVCs, videos, and grower stories.
- Roll out engaging content through social media, trade channels, and farmer touchpoints.
5. Sales Enablement & Training
- Prepare product training decks, sales kits, and question-handling tools for field teams.
- Collaborate with the Sales team to drive product awareness, field adoption, and promotional efforts.
- Facilitate sales pitch competitions, workshops, and capability-building initiatives.
6. Stakeholder Engagement
- Liaise with global and regional marketing teams to localize best practices.
- Manage collaboration with external agencies, production houses, and digital marketing teams.
- Engage with regulatory, supply chain, and technical colleagues for cross-functional alignment.
Qualifications
- Bachelor’s or Master’s in Marketing, Business or related fields
- 5–7 years of experience in Product Management, Marketing, or Agri-inputs Industry
- Strong knowledge of crop protection products, insect/pests, and grower behavior
- Excellent communication, storytelling, and campaign development skills
- Ability to manage multiple stakeholders and execute under tight deadlines
- Proficiency in MS Office, presentation tools, and basic data analytics
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