We are looking for a dynamic and creative Brand Manager to lead our brand development initiatives, drive strategic positioning, and strengthen our presence across international markets. This role requires a blend of strategic thinking, digital marketing expertise, and a strong understanding of global branding principles in the B2B IT and Accounting sectors.
Key Responsibilities:
- Develop and execute a comprehensive brand strategy aligned with business goals and international market positioning (US, Canada, Europe).
- Ensure brand consistency across all touchpoints, including digital platforms, marketing collateral, proposals, and client communications.
- Conduct market research to understand international client perceptions, competitive landscapes, and emerging trends in IT, SaaS, and accounting consulting.
- Manage the creation of compelling brand assets, content (e.g., whitepapers, case studies, thought leadership), and campaigns that resonate with B2B international audiences.
- Oversee digital branding efforts, including website content, social media presence, and online reputation management.
- Collaborate closely with sales, marketing, and service delivery teams to integrate brand strategy into all client-facing activities.
- Monitor and analyze brand performance metrics to identify opportunities for improvement and growth.
- Manage agency relationships for PR, creative, or digital marketing as needed.
Qualifications & Skills:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3-4 years of experience in brand management, preferably within the B2B SaaS, IT, or professional services sector.
- Demonstrated understanding of branding for consulting services and technology-driven solutions.
- Proven ability to develop and implement successful brand strategies for international markets (specifically US, Canada, Europe).
- Exceptional written and verbal communication skills in English.
- Strong analytical skills with the ability to interpret market data and brand performance metrics.
- Ability to work collaboratively in a fast-paced, cross-functional international environment.
Job Type: Full-time
Application Question(s):
- How many years of experience do you have in brand management?
Work Location: In person
Report job