Copywriter

At Edge, we’re on a mission to create a world where geographic borders are no longer a barrier for people to obtain full-time employment and fair wages. That’s why we’ve created a global HR Tech ecosystem platform that seamlessly connects exceptional talent from all over the world with businesses in North America that most need to fill positions. By making hiring globally easier than hiring locally, we provide businesses access to a broader talent pool and help them accelerate their hiring process. Spread across four continents, we’re a global team disrupting the norms of how people can work together.

We are seeking a skilled Copywriter with 3-5 years of experience in writing engaging, persuasive, and clear content. You will be responsible for developing copy for a variety of digital marketing channels including emails, websites, landing pages, blogs, ad copies, and other forms of digital content.

As part of our marketing team, you will play a key role in helping to amplify our brand voice, drive customer engagement, and contribute to the success of our campaigns.

Key Responsibilities:

• Content Creation: Write, edit, and proofread content for various online platforms such as the company website, email campaigns, landing pages, blogs, ad copies, and press releases.
• Brand Voice & Consistency: Ensure all content aligns with the company’s voice, values, and tone, while also maintaining a high standard of quality and clarity.
• SEO Optimization: Craft SEO-friendly content by researching keywords, optimizing copy for search engines, and ensuring content ranks well on relevant search platforms.
• Campaign Collaboration: Work closely with the marketing team to brainstorm, plan, and execute content for online campaigns. Contribute to creative ideation sessions and offer ideas to enhance campaign effectiveness.
• Content Strategy: Assist in the development of content strategies that engage audiences, improve customer retention, and increase conversion rates.
• Research & Trends: Stay updated on the latest trends in digital marketing and content creation, and bring fresh ideas and innovative approaches to the team.
• Performance Monitoring: Track and analyze content performance metrics to assess the impact of your copy and contribute to improving future content strategies.
• Content Editing & Quality Control: Review content created by other team members or departments to ensure consistency in tone, accuracy, grammar, and adherence to the company’s guidelines and style guides.
• A/B Testing & Copy Optimization: Participate in A/B testing for email campaigns, landing pages, and ads, providing insights and suggestions to improve the performance and effectiveness of the content.
• User-Centered Writing: Create content with the user experience in mind, ensuring copy is clear, concise, and actionable, ultimately improving conversion rates and engagement.
• Stakeholder Engagement: Engage with internal stakeholders (e.g., product teams, sales) to gather insights and understand product updates, so the copy remains relevant and aligned with business goals.

Requirements:

• Experience: 2-3 years of proven experience in copywriting, particularly in creating digital content (blogs, articles, press releases, website copy, landing pages, ad copy).
• Strong Writing Skills: Exceptional writing, editing, and proofreading abilities. Ability to write clear, persuasive, and engaging copy for diverse audiences.
• SEO Knowledge: Solid understanding of SEO principles and the ability to apply them to digital content creation.
• Creativity: Ability to think creatively and bring fresh, original ideas to content, while aligning with business goals and target audience needs.
• Attention to Detail: Exceptional attention to detail and accuracy in both writing and editing.
• Time Management: Ability to manage multiple projects simultaneously and meet deadlines.
• Communication: Strong verbal and written communication skills, with the ability to collaborate effectively across teams.
• Technical Proficiency: Familiarity with CMS (WordPress, Webflow, Framer), email marketing platforms (HubSpot, ActiveCampaign), Google Analytics, and SEO tools (Ahrefs, SEMrush, or Moz).

Nice to Have:

• Experience in B2B or B2C marketing content.
• Familiarity with paid media (Google Ads, social media ads) and how ad copywriting influences campaign performance.
• Knowledge of HTML and CSS for formatting content in email templates or websites.
• Experience with A/B testing and optimizing content for higher conversion rates.

Edge is proud to be an equal-opportunity employer. We are committed to fostering a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other legally protected basis.