We are seeking an experienced and motivated Digital Marketing Executive to join our team. This role requires a strategic thinker with a proven track record in creating and implementing social media advertisement strategies and marketing plans that enhance brand awareness and drive e-commerce sales.
Key Responsibilities:
- Social Media Accounts Management:
o Oversee and manage daily social media queries and ensure timely responses.
o Create, schedule, and publish social media posts on a daily basis.
o Develop, execute, and optimize social media and Google Ad campaigns.
o Troubleshoot and resolve issues related to ads and social media marketing.
- Search Engine Optimization (SEO):
o Conduct comprehensive keyword research to enhance the visibility of our e-commerce store and products.
o Build and analyze backlinks to improve website SERP rankings.
o Develop and implement effective marketing strategies to boost online sales.
Requirements
- Bachelor Degree is must.
- Proven experience as a Digital Marketing Executive or similar role.
- Expertise in creating and managing social media ad campaigns across various platforms.
- Strong knowledge of Google Ads, including campaign creation, management, and optimization.
- Solid understanding of SEO principles, including keyword research, backlink building, and on-page/off-page optimization.
- Experience with social media management tools and platforms.
- Excellent communication skills, both written and verbal.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Ability to work independently and manage multiple tasks in a fast-paced environment.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Experience in the e-commerce industry.
- Familiarity with content management systems (CMS) and e-commerce platforms.
- Experience in Google Ads or SEO.
