Email Marketing Expert

Job description:
Are you a proactive and results-driven Email Marketing Expert with a knack for lead generation? Abacus is seeking a talented individual to join our team on-site at Shaheen Complex. You'll be instrumental in driving our sales efforts by identifying and nurturing high-quality leads, ensuring a seamless transition to our Account Executives. If you thrive in an independent role, are passionate about email marketing, and possess a keen eye for identifying potential customers, we encourage you to apply!

Timings: 3 pm - 12 am (Monday- Friday)

Responsibilities:

• Lead Generation & Sourcing: Actively identify and generate new leads daily using platforms like Apollo.io and other advanced email marketing/lead generation tools. This includes researching and pinpointing specific customer profiles that align with Abacus's services.
• Email Campaign Development & Execution: Design, implement, and manage highly effective email marketing campaigns, including cold outreach, nurturing sequences, and re-engagement strategies, all aimed at generating qualified leads.
• Sales Funnel Management: Develop and optimize the email marketing portion of the sales funnel, from initial contact to lead qualification, ensuring a smooth and efficient handover process to Account Executives.
• Independent Work & Ownership: Work autonomously to achieve lead generation targets, taking full ownership of the email marketing strategy and execution without constant supervision.
• Performance Analysis & Optimization: Monitor, analyze, and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, MQLs generated) to continuously optimize campaign performance and lead quality.
• A/B Testing: Conduct rigorous A/B testing on subject lines, email content, calls to action, and send times to maximize engagement and conversion rates.
• Collaboration with Sales: Work closely with Account Executives to understand their needs, refine lead qualification criteria, and ensure a smooth and efficient lead transfer process.
• List Management & Segmentation: Build, manage, and segment email lists to ensure targeted and personalized communication, maintaining data hygiene and compliance.
• Market Research: Stay updated on industry trends, competitor activities, and new lead generation techniques to continuously improve our outreach strategies.

Qualifications:

• 1-2 years of proven experience in email marketing and lead generation.
• Demonstrated proficiency in using lead generation tools such as Apollo.io or similar platforms for prospecting, contact discovery, and email outreach.
• Proven ability to work independently and manage multiple projects with minimal supervision.
• Strong understanding of sales funnel stages and the role of email marketing in driving conversions.
• Excellent written communication and copywriting skills with a strong ability to craft compelling and persuasive email content.
• Analytical mindset with the ability to interpret data and make data-driven decisions to optimize campaign performance.
• Familiarity with email marketing best practices, including deliverability, personalization, and A/B testing.
• Proactive and resourceful in identifying new lead sources and customer segments.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits:

• Competitive salary and comprehensive benefits package.
• Opportunity to work in a dynamic and growing company.
• Direct impact on sales growth and company success.
• Professional development opportunities.