Company: Upscale Valley
Location: Remote
Job Title: Retention Marketing Specialist (Shopify Plus & Lifecycle Marketing Expert)
Job Type: Full time
Experience: Minimum 5 year
About Us:
Upscale Valley is a dynamic and innovative e-commerce company specializing in maximizing client sales on Amazon through cutting-edge digital marketing strategies, particularly Pay-Per-Click (PPC) management. As a full-service e-commerce and Amazon marketing agency, we pride ourselves on delivering exceptional results for our clients. Our team operates in a collaborative and inclusive work environment, where creativity and passion drive our success. We are committed to excellence and are currently seeking an ambitious and experienced Amazon PPC Manager to join our team.
Your Responsibilities:
- Own and manage the customer lifecycle marketing strategy—from welcome flows to reactivation campaigns.
- Develop, execute, and optimize email & SMS campaigns using tools like Klaviyo, Mailchimp, Omnisend, SMSBump, and Attentive.
- Integrate user-generated content tools like Loox to boost social proof and repeat purchases.
- Use Shopify Plus segmentation, customer tags, and data layers to build customized flows for a large-scale product catalog.
- Analyze customer behavior and segment data to craft targeted retention strategies that increase CLTV and reduce churn.
- Lead A/B testing across subject lines, copy, creative, and delivery time to maximize campaign performance.
- Collaborate with creative, product, and customer service teams to ensure aligned messaging across the customer journey.
- Report regularly on KPIs such as retention rate, churn, email/SMS performance, and ROI.
Required Skills & Experience:
- Must have USA Marketing Experience 3–5+ years in Retention or Lifecycle Marketing, ideally within eCommerce.
- Strong knowledge and hands-on experience with Shopify Plus and managing high-SKU stores or large catalogs.
- Proficiency in Klaviyo, Omnisend, Mailchimp, SMSBump, Attentive, and Loox is essential.
- Deep understanding of email/SMS best practices, customer segmentation, and journey automation.
- Data-driven mindset with experience in campaign analytics and performance tracking.
- Excellent copywriting, communication, and collaboration skills.
Preferred Qualifications:
- Experience with Shopify Scripts, Shopify Flow, or other Plus-exclusive features.
- Familiarity with UGC, loyalty programs, and review generation tools.
- Previous work on retention marketing for DTC brands or multi-category online stores.
Why Join Us:
- Competitive salary and performance based incentives
- Opportunity to make a significant impact on our company's growth and success.
- Collaborative and supportive team environment.
- Ongoing professional development and growth opportunities.
Job Type: Full-time
Work Location: Remote
