As an Email Marketing Specialist, you will be responsible for planning, executing, and optimizing email marketing campaigns that engage our audience, promote our brand, and drive conversions. You will work closely with content, design, and analytics teams to deliver high-performing email strategies that align with business goals.
Key Responsibilities
- Develop and implement email marketing strategies to increase customer engagement and sales.
- Design, build, and test email campaigns using platforms like Mailchimp, Klaviyo, HubSpot, or similar.
- Segment email lists based on user behaviors, preferences, and demographics to increase open and click-through rates.
- Monitor campaign performance and optimize for deliverability, open rates, click-through rates, and conversions.
- A/B test subject lines, content, CTAs, and send times to improve campaign effectiveness.
- Ensure all emails comply with current email best practices, GDPR, CAN-SPAM, and other email regulations.
- Collaborate with the content and design teams to ensure consistent branding and messaging.
- Report on campaign performance metrics and provide actionable insights for continuous improvement.
Requirements
- Proven experience as an Email Marketing Specialist, CRM Manager, or similar role.
- Hands-on experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, etc.
- Proficiency in HTML/CSS for email templates is a plus.
- Strong understanding of email marketing KPIs and data analysis.
- Experience with A/B testing and email marketing automation.
- Familiarity with customer journey mapping and segmentation.
- Excellent copywriting, proofreading, and communication skills.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
Preferred Qualifications
- 3 Years of experience
- Experience in e-commerce or B2B marketing environments.
- Knowledge of SEO, paid media, or social media marketing is a plus.
Job Types: Full-time, Contract
Contract length: 6 months
Pay: Rs30,000.00 - Rs70,000.00 per month
Work Location: Remote
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