Keywords: Email marketing automation, data analysis, reporting, CRM integration, campaign marketing, web analytics
Description: Seeking a detail-driven Email Marketing Specialist to plan, execute and optimize email campaigns that boost engagement and revenue. You'll use automation tools, analyze performance data and collaborate across teams to deliver targeted, brand-aligned content
Timings: 4 pm to 12:30 am
Tasks:
- Develop and execute end-to-end email marketing campaigns to promote saas products and services
- Manage all aspects of the email process, including segmentation, targeting, scheduling and categorization
- Collaborate with sales teams to ensure email strategies align with overall business goals and sales targets
- Monitor and analyze campaign performance to identify opportunities for improvement and optimize results
- Implement personalization and segmentation tactics to deliver relevant, targeted information
- Maintain high email deliverability by following best practices and addressing issues promptly
- Partner with the project team to create visually compelling sales-driven templates
- Stay current with email marketing trends, tools and technologies, recommending enhancements to boost campaign effectiveness to achieve the business goals
Requirements:
- Proven work experience as an Email Marketing Specialist or similar role
- Stellar communication skills in English, both written and verbal
- Bachelor's degree in marketing, communications or a related field
- Proficiency in email marketing platforms and marketing automation tools such as Mailchimp, Hubspot, Constant Contact, Klaviyo, Mergo etc.
- Strong analytical skills and the ability to interpret data, draw insights and make data-driven decisions
- Excellent copywriting and editing skills with the ability to write engaging and persuasive email content
- Strong attention to detail and ability to manage multiple projects and deadlines
- Experience with automation, segmentation and CRM integration is a plus.
Job Type: Full-time
Work Location: In person
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