Position: Go High Level Expert/CRM Expert
Location: Room 109, 1
st Floor, Uni Tower, I.I Chandigarh Rd, Karachi, Pakistan
Job Type: Full-Time
Timing: 8 PM to 5 AM, 5 days a week (aligned with US business hours)
Company and Role Overview
BackTech is a leading backend solutions provider, supporting U.S.-based businesses with
advanced operational services, including transaction monitoring, reconciliations, reporting,
and business analytics. As we continue to expand our internal infrastructure, we are
committed to enhancing our own marketing, sales, and customer relationship processes
through the strategic use of CRM systems and marketing automation tools.
To support this vision, we leverage platforms like GoHighLevel (GHL) to manage our lead
pipelines, automate follow-ups, and improve the efficiency of our internal sales and marketing
operations. At BackTech, we value data-driven decision-making, seamless process
automation, and operational excellence building systems that not only support our clients but
also empower our internal teams to work smarter and more efficiently.
Roles and Responsibilities
CRM Management:
- Configure, customize, and optimize GoHighLevel CRM settings, workflows, pipelines,
tags, triggers, and campaigns for internal lead tracking and conversion.
- Ensure CRM data hygiene by maintaining clean, organized, and consistent records for
accurate reporting and performance tracking.
Funnel & Campaign Development:
- Design and manage high-converting sales funnels, email sequences, SMS campaigns,
landing pages, and marketing automation workflows.
- Continuously optimize campaigns to improve engagement, conversions, and lead
nurturing outcomes.
Lead Generation Strategy:
- Plan and implement lead generation strategies using inbound (email marketing,
content marketing, social media) and outbound (cold outreach) techniques tailored to
BackTech’s internal business development needs.
Automation & Workflow Management:
- Build and manage automated workflows to streamline lead nurturing, internal followups, and sales communications.
- Identify opportunities for automation within internal marketing and sales processes to
improve operational efficiency.
Performance Analysis:
- Track, analyze, and report on campaign performance metrics, funnel effectiveness,
lead conversion rates, and CRM activity.
- Provide actionable insights and recommendations for continuous improvement based
on data-driven reporting.
Integrations & API Management:
- Manage integrations between GoHighLevel and other internal tools (email, reporting
systems, VoIP, etc.) to ensure seamless data flow and operational efficiency.
- Troubleshoot and resolve integration issues as needed.
Internal Team Collaboration:
- Work closely with internal sales, marketing, and operations teams to manage GHL
campaigns, automations, and lead generation initiatives.
- Provide training and support to relevant team members to ensure effective use of
CRM tools and automations.
Required Skills and Abilities
- Minimum 1 year of hands-on experience with GoHighLevel CRM (GHL)Strong.
- Strong understanding of CRM systems, sales funnels, and lead generation workflows
- Proven track record of successful marketing campaign management and automation
- Proficiency in inbound and outbound marketing strategies
- Familiarity with marketing automation, lead scoring, and data reporting
- Strong analytical and problem-solving skills
- Excellent verbal and written communication skills
- Ability to manage multiple projects and meet deadlines under pressure
- Up-to-date with digital marketing trends and GHL platform update
Preferred Skills
- Experience in API integrations and troubleshooting
- Content marketing and landing page optimization skills
- Familiarity with sales enablement tools and reporting dashboards
Qualifications
- Educational Background: Bachelor’s degree in Marketing, Business Administration,
or a related field (preferred)
- Relevant certifications in GoHighLevel, CRM management, marketing automation, or
digital marketing tools are a plus.
- Project Management & Software Proficiency: Proven experience in managing CRM and
marketing automation projects, with proficiency in tools like GoHighLevel and related
digital marketing platforms.
What We Offer
- PKR 120,000 – 150,000/Month (Based on experience)
Job Type: Full-time
Pay: Rs120,000.00 - Rs150,000.00 per month
Experience:
- Go High Level: 2 years (Required)
- International workings: 1 year (Required)
Language:
- English (Required)
Location:
- Karachi (Required)
Work Location: In person
