About the Role:
Are you driven by the story data tells? Do you want to be the strategic engine behind high-impact marketing decisions? We’re looking for a savvy Marketing Data Analyst to transform raw data into a clear roadmap for growth.
You’ll be the central hub for all things performance, providing the insights that optimize our campaigns, maximize ROI, and shape our marketing strategy. If you love finding the "why" behind the numbers and thrive on turning analysis into action, this is your role.
What You'll Do:
Be the Voice of Data: Own the full cycle of data storytelling—from pulling the numbers to presenting compelling insights that drive strategy.
Power Our Dashboards: Develop and maintain real-time performance dashboards in Looker Studio, providing a single source of truth for KPIs like ROAS, CAC, LTV, and conversion rates.
Decode Campaign Performance: Conduct deep-dive analyses into paid and organic campaigns to determine effectiveness, identify optimization opportunities, and calculate ROI.
Map the Customer Journey: Use attribution modeling to track touchpoints across channels (web, ads, email) and pinpoint what truly drives conversions.
Drive Strategic Decisions: Partner with marketing leadership to forecast results, advise on budget allocation, and identify new areas for growth.
Collaborate to Optimize: Work hand-in-hand with our ads, CRM, and content teams to test new ideas, improve targeting, and enhance creative performance.
What We're Looking For (Our Wish List):
The Non-Negotiables:
2+ years of experience in a marketing data analysis role.
Expert-level proficiency in Google Analytics 4 (GA4) and Looker Studio (Google Data Studio).
Strong hands-on experience with Meta Business Suite (Facebook/Instagram Ads) and Google Ads.
Advanced skills in Excel or Google Sheets (pivot tables, complex formulas, etc.).
A proven track record of analyzing data to directly influence marketing strategy and improve ROI.
The "Ideal Candidate" Skills:
SQL proficiency – you can write queries to extract and manipulate data yourself.
Experience working with CRM data (e.g., Salesforce, HubSpot) for segmentation and analysis.
Familiarity with BigQuery or similar data warehouse platforms.
A solid understanding of attribution models and marketing measurement challenges.
Exceptional communication skills, with the ability to explain complex data to non-technical audiences.
Bonus Points For:
Experience with Marketing Mix Modeling (MMM).
Knowledge of Python or R for statistical analysis.
Experience in the financial services or banking industry.
Who You Are:
A Problem-Solver: You see a KPI moving the wrong way and you’re energized to investigate why.
Strategically Curious: You don’t just report on what happened; you ask why it happened and what we should do next.
Proactive & Collaborative: You seek out opportunities to provide insights and love working with cross-functional teams.
Meticulously Accurate: You trust your data because your process is thorough and detail-oriented.
Why Join Us?
Play a pivotal role where your work directly impacts business strategy.
Work with a collaborative, talented, and data-driven marketing team.
Competitive compensation and benefits package.
Ready to Apply?
If you're ready to use data to drive real business growth, we want to hear from you. Apply now with your resume and a brief note on a time your analysis directly led to a successful marketing decision.
Job Type: Full-time
Pay: Rs100,000.00 - Rs200,000.00 per month
Work Location: Remote
