IT Functional Relationship Manager – Marketing, Sales & Ecommerce
POSITION SNAPSHOT
Location: Lahore
Company: Nestlé Pakistan
Full-time
POSITION SUMMARY
Act as the primary bridge between Marketing & Sales teams and IT, ensuring business needs are translated into effective IT solutions. The role focuses on implementing, sustaining, and improving digital platforms and tools to enhance marketing and sales effectiveness, data-driven decision-making, and customer engagement.
A DAY IN THE LIFE …
- Partner with Marketing & Sales teams to understand business requirements and translate them into IT solutions.
- Manage and support digital marketing and sales platforms (e.g., Sprinkler, Gigya, Google Ads Manager, Facebook Business Manager, TikTok).
- Drive automation and integration projects across marketing and sales applications, including website pixel integrations and data frameworks.
- Ensure smooth functioning and continuous improvement of marketing & sales IT systems through regular monitoring and optimization.
- Collaborate with IT, vendors, and business stakeholders to ensure system reliability, performance, and scalability.
- Provide training and support to business teams to maximize usage of marketing & sales IT tools.
- Contribute to digital transformation initiatives, focusing on data-driven marketing and customer engagement.
- Ensure compliance with data privacy and security guidelines while managing digital tools and platforms.
WHAT MAKES YOU SUCCESSFUL?
- Bachelor’s or master’s degree in computer science, Information Technology, or a related field.
- 4–8 years of experience in IT/business-facing roles, preferably in FMCG, telecom, or digital marketing domains.
- Strong understanding of Marketing & Sales operations and processes.
- Hands-on experience with marketing/sales platforms (Sprinkler, Gigya, Google Ads Manager, Facebook Business Manager, TikTok, Azure Cloud).
- Knowledge of system integration, automation, and data management.
- Strong communication and stakeholder management skills, with experience handling cross-functional teams.
- Project management skills (preferred).
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