Position Summary
In the position of Marketing Manager you will be responsible for creation and execution of all events in the territory for all brands. Management of the strategic marketing direction of the brands; support and management of brands’ marketing objectives, strategies and philosophies; creation, planning, execution, recapping and post‐evaluation of marketing events and programs, integrate all the platforms, Music, Action Sports, Gaming and Monster Girls for Monster and the integration of marketing into key sales initiatives to build brand awareness for Monster Energy Portfolio.
Essential Job Functions
- Execute all events at all levels, including grassroots, for sports and culture relevant to Monster Energy, and our key targeted consumers.
- Entrench Monster Energy Portfolio in the local sport and culture scenes relevant to key targeted consumers. Develop and maintain relationships with opinion leaders in your market for the key image building scenes in sport, music and culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes in sport, music and culture.
- Share and test ideas on the ground at events during interaction with opinion leaders for potential with marketing team.
- Activate and leverage global, national and regional events and properties that fit within established local market business plan, leverage local media merchandising opportunities.
- Ensure that all branding/ logo use is acceptable at events and activations, approved under the direction of the Director of Marketing.
- Carry out large scale, event based product sampling operations.
- Control of assigned budget for both brands.
- Grow social media fans in YouTube and TikTok through different activities or promotions.
- Search different promotional to increase sales. Manage promotional items inventory and logistics to maximize brand exposure.
- Work directly with Licensing and Apparel to determine what premium items are relevant to our international markets to maximize sales. Determine volumes for each country to ensure trimester deadlines are met.
Position Requirements
- Prefer a Bachelor's Degree in the field of ‐‐ Business, Marketing or similar field.
- Additional Experience Desired: More than 5 years of experience in a Brand Management or Marketing position.
- Additional Experience Desired: Between 3‐5 years of experience in leading the execution of event, activations, and ambassadors.
- Computer Skills Desired: Advance user of Microsoft Office.
- Preferred Certifications: Fast‐moving consumer goods (FMCG) industry, solid understanding of product Profit and Loss (P&L)s, experience turning consumer insights into actionable new product or marketing executions.
- Additional Knowledge or Skills to be Successful in this role: Fluent English.
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