Responsibilities:
- Landing Page Optimization:
- Campaign Strategy & Execution: Plan, launch, and manage full-funnel Google and Meta campaigns. Define goals, budgets, bidding strategies, and formats (Search, Display, Stories, Reels, etc.). Maintain clean, scalable campaign structures.
- Performance Monitoring & Optimization: Track and optimize Google and Meta Ads using Google Analytics and platform tools. Adjust bids, targeting, and creatives based on CTR, CPC, ROAS, and other key metrics. Troubleshoot underperformance.
- Creative Development: Create and refine ad copy and visuals with internal/external teams. Tailor creatives to audience segments and funnel stages using dynamic formats and ad extensions.
- Audience Targeting & Retargeting: Build and manage custom, lookalike, and retargeting audiences. Use CRM data and behavior insights. Set up Meta Pixel and Google tracking for attribution.
- Keyword Research & Targeting: Identify high-intent keywords via Google Keyword Planner. Structure ad groups effectively and manage negative keywords to improve relevance and efficiency.
- Reporting & Insights: Deliver reports with performance metrics, trends, and recommendations. Provide insights for optimization and campaign growth.
- Team Collaboration: Coordinate with design, dev, and account teams. Communicate updates and needs through Slack, Google Meet, and other tools.
Required Skills and Experience:
- +5 years in digital marketing with a focus on Google Ads, Meta Ads, and landing page optimization.
- Proven experience in lead generation campaigns.
- Deep understanding of conversion funnel design, sales enablement through digital ads, and A/B testing frameworks.
- Proficiency in Google Ads, Google Analytics, Meta Ads Manager, Keyword Planner, and Landing page builders.
- Strong analytical and problem-solving skills to interpret data and optimize strategies.
What Makes You a Perfect Fit:
- Creative & Analytical: You can brainstorm eye-catching ads and interpret analytics dashboards with ease.
- Strategic & Detail-Oriented: You think long-term but know that small adjustments make big impacts.
- Collaborative & Independent: You work well in teams but can confidently lead and execute with minimal supervision.
- Process-Driven: You’ve built, refined, or scaled paid ad campaigns and digital funnels from the ground up.
- Growth-Minded: You stay updated on digital marketing trends and love testing new strategies.
- Client-Focused: You care about business results and thrive on helping clients grow through high-performance campaigns.
Job Type: Full-time
Work Location: In person
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