META Ads Specialist (Software Industry)

• Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
  
• Certification(s): Not mandatory but certification in a relevant field is a plus.

• Minimum 2 years of relevant experience as a META Ads Specialist for Software campaign.
  
• Software industry campaign’s experience is a must.

• Design and execute Meta (Facebook/Instagram) advertising strategies specifically tailored for the Software Industry industry to generate qualified leads.
  
• Create and optimize lead generation funnels that directly impact ROI by driving conversions from targeted businesses.
  
• Monitor daily campaign performance across Meta platforms, adjusting strategies in real time to improve return on ad spend (ROAS) and lower cost-per-acquisition (CPA).
  
• Conduct deep audience research to segment and target Business and related decision-makers with precision.
  
• Develop high-converting ad creatives—visuals, videos, and ad copy—aligned with software service pain points and value propositions.
  
• Manage budgets effectively, implementing bid strategies that maximize ROI across all ad sets and campaigns.
  
• Analyze KPIs including CTR, CPC, CPM, CPA, and most importantly, ROI—ensuring campaigns meet profitability benchmarks.
  
• Provide detailed performance reports and ROI analysis, highlighting top-performing assets and areas needing refinement.
  
• Perform A/B testing on ad variations (imagery, copy, targeting) to continually enhance campaign results.
  
• Collaborate with marketing and sales teams to ensure ad messaging supports the full conversion journey.
  
• Keep up-to-date with Meta Ads policy changes.
  
• Optimize landing page performance and user flow with tools like Hotjar or Unbounce to reduce drop-offs and improve lead quality.
  
• Ensure campaigns contribute directly to client acquisition, retention, and overall revenue growth within the medical billing niche.
  
• Remain agile and proactive in adjusting strategies to maintain cost-efficiency while scaling qualified lead volume.

Requirements

• Demonstrated success in managing and optimizing Meta (Facebook & Instagram) advertising campaigns, backed by a strong portfolio of high-performing projects on Software services.
  
• Expertise in Facebook Ads Manager and related platforms, with working knowledge of additional tools like LinkedIn Campaign Manager and Twitter Ads.
  
• Strong analytical mindset with hands-on experience using tools like Meta Business Suite, Facebook Pixel, and Google Analytics to track and improve ad performance.
  
• Creative flair with the ability to craft compelling ad copy and collaborate on engaging visual content that resonates with target audiences.
  
• Excellent commu]nication and project management skills, capable of overseeing multiple campaigns while meeting tight deadlines.
  
• In-depth understanding of social media trends, platform updates, and algorithm shifts to maintain competitive campaign strategies.
  
• Meta Blueprint or similar certifications are a plus and reflect a commitment to industry standards and continuous learning.

Benefits

• EOBI
  
• Provident Fund
  
• Medical Health Insurance
  
• Accommodation
  
• Annual Leaves
  
• Casual leaves
  
• Sick Leaves
  
• Bereavement Leaves
  
• Marriage Leaves
  
• Paternity Leaves
  
• Maternity Leaves
  
• Recreational area for in-house games

• A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as day-to-day tasks.
  
• A Dynamic Environment where we focus on encouraging initiatives, promoting agility and creating a work/life balance. We know the value you bring in and we aim to nurture it.
  
• Market Competitive Compensation based upon your professional qualifications and skill set.
  
• As an Equal employment opportunity provider. All employment associated decisions are based on an individual's merit.