Core Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram) and LinkedIn.
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance, analyze metrics, and provide detailed reports.
- A/B testing of ad creatives, copy and landing pages.
- Budget management and ROI optimization.
- Stay updated with platform changes and advertising best practices.
- Solid understanding of SEO and organic marketing.
Requirements
Required Skills
- Google Ads certification and hands-on experience
- Facebook Ads Manager and Business Manager proficiency
- LinkedIn Campaign Manager experience
- Strong analytical skills and familiarity with Google Analytics
- Understanding of conversion tracking and attribution models
- Experience with tools like SEMrush, Ahrefs or similar platforms
Qualification
Bachelors
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