WHAT YOU’LL DO:
- Develop and write high-quality, engaging content for our website, blogs, social media channels, and other marketing collateral.
- Conduct in-depth research on industry-related topics to ensure accuracy and relevance.
- Collaborate with the marketing team to create content strategies that align with our business goals and target audience.
- Edit and proofread content to ensure it meets high editorial standards and is free of errors.
- Stay up-to-date with industry trends and best practices in content writing and marketing.
- Optimize content for search engines (SEO) to increase web traffic and improve search engine rankings.
- Work closely with the Inbound team to ensure content is visually appealing and effectively communicates our brand message.
- Manage content initiatives from inception to execution—then monitor outcomes and iterate to improve.
- Work with subject matter experts, engineers, and developers to gather and synthesize technical information.
- Continuously research and learn new ideas and strategies and evolve based on market trends and best practices.
- Assist in the creation of marketing collateral, such as whitepapers, case studies, and email campaigns.
- Conduct keyword research and integrate relevant keywords naturally into content to attract organic traffic.
WHAT YOU’LL BRING:
- Proven experience as a content writer, particularly in the B2B, tech industry.
- 1 to 3 years of experience in an IT/digital environment, B2B technology.
- Bachelor's degree in English, Journalism, Marketing, Communications, Computer Sciences, or a related field is preferred.
- Excellent writing and editing skills in English.
- Strong understanding of the US tech market and audience preferences.
- Familiarity with tools like Google Analytics to monitor content performance and make data-driven adjustments.
- Ability to translate complex technical concepts into clear, concise, and engaging content.
- Familiarity with SEO best practices and content optimization techniques.
- Strong research skills and attention to detail.
- Ability to work independently and manage multiple projects simultaneously.
HOW WE WORK:
- Annual Pay Raise - Higher the performance, better the numbers
- Quarterly Bonuses - Complete a year & get financial rewards each quarter
- Provident Fund & EOBI - Adds up to your retirement plans
- Health Insurance - We’ve got you covered
- Annual Leaves - Take your leaves
- Work Hours Relaxation - 20 Paid days off in a year other than the gazetted holidays
- Interest-Free Loan facility - Avoid hefty banking interests
- Annual Recreational Trip - Great time to spend with colleagues outside the office
WHO WE ARE:
- We are an established custom design & development company with a proven record of delivering tons of successful projects to our partners including startups, small & mid-sized companies & brands with no specific industry vertical. Kwanso was founded in April 2014 in Lahore & later formed its subsidiary in the Bay Area (SF) in 2015.
- Our work comprises modern tech that enables us to be the experts in the modern open-source technology stacks for web & mobile. We want to stay highly focused on cool tech. We have delivered for brands like Whirlpool, Sears, UFC, Kimberly Clark, PBS Kids & Bushnell to name a few, our complete client base is from the United States.
DISCLAIMER:
- Kwanso is an equal opportunity employer: we value diversity & do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age marital status etc. By submitting your application, you agree that Kwanso may collect your personal data for recruiting & related purposes.
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