Digital Marketing Manager (Remote)

Key Responsibilities:

As a Senior Digital Marketing Expert, you will be responsible for developing and executing effective digital marketing strategies to drive lead generation, sales, and brand visibility. Your role will include:

• Email Marketing:
• Develop, execute, and optimize email marketing campaigns for customer acquisition, lead nurturing, and retention.
• Build segmented email lists and create compelling email copy that drives engagement and conversions.
• Analyze performance metrics and optimize campaigns for improved open rates, click-through rates, and ROI.
• Lead Generation:
• Drive and execute lead generation strategies across multiple channels, including social media and email marketing.
• Use inbound and outbound techniques to identify and engage high-quality leads that align with our business goals.
• Meta Ads (Facebook & Instagram):
• Create and manage high-converting Meta Ads campaigns across Facebook and Instagram.
• Perform A/B testing, monitor results, and optimize for performance to ensure campaigns are delivering the highest ROI.
• Google Ads:
• Set up and manage Google Ads campaigns, including search, display, and remarketing ads.
• Perform keyword research, monitor campaign performance, and make data-driven decisions to improve lead acquisition.
• LinkedIn Sales Navigator Lead Generation:
• Use LinkedIn Sales Navigator to identify and reach out to high-value prospects.
• Execute outreach strategies to generate leads and establish business relationships with decision-makers.
• Leverage LinkedIn for B2B lead generation, nurturing, and conversion.
• Data Scraping:
• Utilize different data scraping tools to extract valuable information and build comprehensive lists of potential leads.
• Collect and organize data from various sources to enhance lead generation efforts.

Bonus:

• GHL Expertise:
• If you have experience with GoHighLevel (GHL), you'll be able to leverage it for CRM, automating follow-ups, and improving customer engagement. You will work with our sales and marketing teams to integrate GHL into lead nurturing and conversion processes.

Skills & Qualifications:

• Proven experience in digital marketing with a focus on email marketing, lead generation, and paid ads.
• In-depth knowledge of Meta Ads (Facebook/Instagram), Google Ads, and LinkedIn Sales Navigator for lead generation.
• Strong understanding of data scraping tools and experience extracting data from websites, social media, or other sources.
• Experience creating and optimizing email campaigns for lead nurturing, product launches, and customer retention.
• Ability to analyze data and make data-driven decisions to improve campaign performance and lead acquisition.
• Familiarity with CRM tools (bonus points for GHL experience).
• Excellent communication skills, with the ability to craft compelling content and engage with leads effectively.
• Strong problem-solving skills and a results-driven mindset.

Bonus Points:

• Expertise with GoHighLevel (GHL) for automating workflows and customer interactions.
• Expertise in Automation tools like N8N
• Experience with SEO and content marketing.
• Knowledge of conversion rate optimization (CRO) for landing pages and funnels.
• 7 to 10 years of experience is a MUST!

Job Type: Full-time

Pay: Rs200,000.00 - Rs400,000.00 per month

Work Location: Remote