Description
About the job
Join our Team - Your career journey starts here – not just a job, but a future.
Our Potential Opportunity
INTECH Automation Intelligence is seeking an Account Based Marketing Lead to join our Marketing team. This role is pivotal in driving brand awareness, market research, and lead generation for industries such as Oil & Gas, Petrochemicals, Utilities, and Manufacturing. INTECH’s commitment to innovative marketing solutions ensures you will support strategic marketing initiatives and enhance brand presence in key markets.
Our Marketing services reflect our dedication to targeted marketing strategies, ensuring we engage with our audience effectively and consistently deliver results.
What You’ll Lead and Deliver
- Work with senior leadership in creating tailored ABM strategies and action plans for key accounts.
- Collaborate with sales teams to align marketing activities with the customer journey and sales funnel stages.
- Plan and execute seasonal gifts and branded giveaways in key accounts.
- Coordinate the placement of branded content in relevant magazines and publications for the region.
- Facilitate the submission of technical papers at regional industry conferences.
- Develop and distribute regular newsletters and company updates to key accounts.
- Execute organic campaigns across social and digital channels for regional clients.
- Develop and share case studies and tailored collateral for sales teams.
- Execute targeted paid campaigns to support ongoing pursuits for key pipeline projects.
- Implement automated and personalized email follow-up sequences in CRM for active leads and opportunities.
- Ensure branding and coverage of customer FAT (Factory Acceptance Test) events.
- Drive participation in key regional exhibitions, managing giveaways and promotional materials.
- Plan and facilitate the execution of networking sessions tailored to key account needs.
Requirements
To Be Successful in This Role, You Must Have:
- MBA with a focus on Marketing, Strategy, or Business Development.
- Minimum 5 years of relevant B2B marketing experience, preferably in ABM, strategic marketing, or demand generation roles.
- Strong understanding of sales cycles and account development in enterprise or industrial environments.
- Proven success in planning and executing integrated marketing campaigns.
- Proficiency with marketing automation tools (e.g., HubSpot), CRM systems, and data analytics platforms.
- Ability to work cross-functionally with sales, product, and leadership teams across geographies and time zones.
We Offer Competitive Benefits:
- Global Exposure: Opportunities to work on international projects and collaborate with global teams.
- Competitive Compensation: A salary package that recognizes your expertise and contributions.
- Annual Bonus: Performance-driven rewards based on your gross pay to celebrate your achievements and contributions.
- In-House Lunch: Delicious meals provided during work hours to keep you fueled and focused.
- Health Insurance: OPD coverage for you and your parents, plus IPD coverage for you and your dependents.
- Learning Opportunities: Access to training programs, workshops, and certifications to enhance your skills.
- Work-Life Balance: Paid time off, including annual leave and holidays.
- Inclusive Environment: A workplace that celebrates diversity and fosters collaboration
Why Join INTECH Automation Intelligence?
At INTECH, you will have the opportunity to work with a globally renowned industrial automation and digitalization technology company. For nearly 30 years, INTECH has partnered with major oil and gas global giants to deliver innovative solutions. As we continue to lead in the Industry 4.0 era, you will be at the forefront of transformative technologies that solve real-world challenges.
What to Expect After Applying?
Explore how INTECH’s Talent Acquisition team ensures a seamless hiring journey. From embracing talent with a passion for innovation to fostering a culture of continuous learning and growth, we’re dedicated to finding and supporting the best minds in the industry.
Click Here to learn more about our hiring process and discover your path to success with us.
Our hiring process is designed to assess your skills and potential in a fair and inclusive manner. After applying, you will be guided through a structured evaluation process to ensure mutual alignment.
INTECH Automation Intelligence is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
