Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you’ll find your place here. We value winning together—while learning, having fun, and making a profound difference for the dreamers and builders in the world.
We’re looking for a Conversion Rate Optimization (CRO) Specialist to support our experimentation roadmap and improve customer acquisition focused conversion tactics across the user journey. In this role, you’ll collaborate cross-functionally to design, execute, and analyze A/B tests, while continuously optimizing key touchpoints to increase free trial signups, improve signup-to-conversion rates, boost engagement, and enhance overall funnel performance.
This role is ideal for someone who thrives on data, experimentation, and continuous learning. We’re looking for a proactive team player with a strong foundation in marketing concepts and customer lifecycle tactics, with the ability to quickly adapt to new tools, strategies, and challenges in a fast-paced environment.
This is a full-time, on-site role based in Karachi (5 days a week).
What You’ll Be Doing:
- Support and Execute CRO Roadmap: Contribute to and implement a structured testing agenda across landing pages, signup flows, and conversion points.
- Optimize Performance: Use analytical tools such as PowerBI, Mixpanel, GA4, and Customer.io (or similar platforms) to monitor and improve website traffic, conversion rates, and email campaign performance.
- Drive A/B Testing & Experimentation: Design and implement A/B tests across digital touchpoints to continuously optimize conversion rates and engagement.
- Funnel and Journey Optimization: Analyze customer journeys using tools like GA4, Mixpanel, and session replays to uncover friction points and improvement opportunities.
- Cross-Team Collaboration: Work closely with Web, Pre-Sales, Lifecycle, and Product Marketing teams to align testing initiatives with product and campaign goals.
- Audience Segmentation: Help develop personalized experiences by testing different messages, designs, and flows for distinct customer segments and personas.
- Campaign Support: Provide optimization insights and experimentation support for larger marketing campaigns and launches.
- Documentation & Reporting: Maintain organized records of tests, outcomes, and recommendations to ensure test learnings are shared and applied.
What You’ll Add to Cloudways:
- 5+ years of experience in CRO, growth marketing, or digital marketing optimization—preferably in SaaS or tech-first companies.
- Experience with A/B testing platforms like Omniconvert or Optimizely.
- Working knowledge of analytics tools such as GA4, HotJar, Mixpanel, or PowerBI.
- Solid understanding of digital funnels, user behavior, and conversion metrics.
- Ability to communicate test outcomes clearly to cross-functional stakeholders.
- Proactive and analytical mindset with an eagerness to learn and grow.
- Understanding of UX best practices and how they influence performance.
What We’ll Expect from You:
- Ownership over test execution and result analysis, with attention to detail.
- Ability to manage multiple experiments and timelines in parallel.
- Strong collaboration skills, especially across marketing and development teams.
- A willingness to advocate for test-based decision making.
- A focus on continuous improvement and knowledge sharing.
- Comfort with a fast-paced, data-led environment.
Why You’ll Like Working for Cloudways:
- Innovative and Exciting Environment: Be part of a company pushing the boundaries of cloud technology and marketing in a fast-growing industry.
- Professional Growth: Develop CRO expertise while gaining exposure to full-funnel strategies and cross-functional collaboration.
- Competitive Benefits: Enjoy flexible working conditions, wellness allowances, professional development support, and more.
- Diversity and Inclusion: We value diverse perspectives and foster an inclusive environment where everyone has a voice and an opportunity to succeed.
Why You’ll Like Working for DigitalOcean
- We innovate with purpose. You’ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.
- We prioritize career development. At DO, you’ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
- We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
- We reward our employees. The salary range for this position is based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
- We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
*This is a onsite role.
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