Design, create and track Direct Marketing content to a brief across the retail segments via various online platforms such as emailers, digital banners (web & mobile), push notifications, SMS, under brand guidelines.
Responsibilities:
- Ability to independently create EDMs (e-mailers) and banners for website & mobile app, design and edit using Adobe Photoshop as per brand guidelines and without compromising on quality
- Creation of HTML EDMs and coding for customer communications that can be sent from dedicated email, ensure campaign tracking is in place
- Ability to conceptualize and represent product/proposition into digital banners, SMS and EDMs to communicate to our customers in line with the marketing objectives
- Excellent knowledge of web/digital technology and tools to measure effectiveness and insights / results from the direct marketing campaign, and share this with the product marketing team and segments as learnings to improve upcoming campaigns
- Liaise with all business segments and Business Analytics unit to organize the calendar and execution of EDMs, SMS, push notifications & in-app banners on Mashreq Mobile & Online Banking
- Excellent communication skills, proofread all communications and ensure all direct communications are broadcast accurately in a timely manner with necessary approval in place
- Will use and monitor digital tools, analytics and trends to understand the target market and what, where, how and why content is consumed by the customers of Mashreq
- Operationally and technically hands-on
- Ability to work independently & as a team player
- Technical hands on of HTML, Photoshop, Illustrator, Dreamweaver, Tridion, ASP, Google Analytics, Java Script
- Strong command on language, conversing skills, analytical and interpersonal skills
- Highly organized and strong time management skills
- Minimum 5 years’ experience in similar role managing effective communications channels and coding
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