Job Description:
Bluebird Paints is seeking a results-driven and creative Marketing Executive – Brand Manager with solid experience in the paint industry. The ideal candidate must understand color systems, POS color dispensing machines, fan decks, and shade cards, and know how to convert these tools into effective sales and brand pull strategies.
Key Responsibilities:
- Develop and implement brand strategies to increase customer engagement and drive preference
- Leverage color collaterals (shade cards, fan decks, color pickers) and POS machines to create strong visual appeal and assist in sales conversion
- Design and execute B2B and B2C campaigns that establish pull for the brand across channels
- Collaborate with R&D and sales teams to launch new products with compelling brand positioning
- Plan and manage trade marketing initiatives including dealer branding, painter outreach, and in-store experiences
- Analyze market trends, competitor activities, and customer behavior to refine brand tactics
- Ensure brand consistency across digital platforms, packaging, retail visibility, and communication
- Measure campaign performance and prepare monthly brand performance reports
Requirements:
- Bachelor’s or Master’s degree in Marketing, Business, or related field
- 3–5 years of relevant experience in the paint/coatings industry (mandatory)
- Strong understanding of color tools, paint shades, and POS dispensing systems
- Demonstrated ability to convert brand assets into sales drivers
- Proficiency in digital marketing, visual merchandising, and marketing analytics
- Excellent interpersonal, communication, and project management skills
What We Offer:
- Competitive salary with performance-based incentives
- Creative freedom and brand-building opportunities
- Exposure to a fast-growing, innovation-led paint brand
- Learning and development in a supportive team environment
Job Type: Full-time
Pay: From Rs200,000.00 per month
Work Location: In person
Application Deadline: 07/06/2025
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