People & Performance Manager

Job Overview:
As AimFit expands rapidly across Pakistan, we’re looking for a People & Performance Manager who can manage the entire employee lifecycle across instructor and central teams, while embedding strong analytical thinking into our team strategy.
This is not a traditional HR role.
We’re looking for someone who can think like a business leader but act like a culture-builder.
You will oversee our instructor talent ecosystem—including talent performance, centralised training pathways, and branch talent alignment—while also managing central HR operations and working closely with our finance team to track the ROI on talent decisions.

Key Responsibilities:

‍‍ ‍ Instructor Talent Management

• Oversee and support the Instructor Talent Manager in:
• Talent acquisition and onboarding of new instructors
• Deployment of AimFit-specific training (tailored per instructor)
• Managing instructor performance, attrition, and career growth
• Analysing instructor performance via their contributions to each business and platform. Use data to analyze instructor performance vs. revenue and class attendance
• Drive smart talent deployment decisions across branches based on insights

Training Oversight

• Strategically oversee AimFit’s instructor training calendar and pathways + Ongoing development programs with international master trainers
• Coordinate with the online training and production team to enhance training content and delivery
• Expand training portfolio as AimFit scales, including new training modules and certifications

‍ Central Team HR Operations

• Directly manage end-to-end HR operations for the central team (marketing, operations, tech, sales, etc.)
• Hiring & onboarding + Payroll processing with Finance
• Performance appraisal + regular feedback cycles
• Leave management, benefits, and policy implementation
• Act as the sole HR point of contact for the central team (no junior HR resource)

Finance Reporting & Analytical Oversight

• Work closely with Finance Executive to:
• Analyze salary-to-revenue ratios per branch
• Inform hiring and team structuring decisions based on cost-effectiveness
• Forecast future talent needs aligned with expansion

Job Requirements:

• A strategic generalist with 5–7 years of experience, ideally in fast-paced or growing organisations
• Comfortable owning both people culture and performance numbers
• Analytical mindset: comfortable working with numbers, ratios, and performance reports
• Excellent communicator and people manager
• Passionate about fitness, learning, and building high-performing cultures
• Hands-on, proactive, and not dependent on a large HR team to get things done
• Experience working with instructional or creative talent (trainers, teachers, creators, etc.)
• Familiarity with HR tools like Notion, G-Suite, OKRs or performance dashboards
• Background in people analytics or org development a plus

Benefits:

• Industry competitive salary and benefits - we are your financial and physical wellness partner!
• Growth-oriented culture - build Pakistan’s biggest fitness movement for women with us and then take it global!
• Medical coverage and Stock options plan in an early stage company - we are your financial and physical wellness partner!
• Learning & Development - free courses on Coursera, and in-house mentorship
• AimFit Programs - safe to say you get free access to all our products ;)

Wrapping it all up:
At AimFit we are a young and dynamic team hungry for growth. We want AimFit to be the spearhead in the transformative fitness and wellbeing journey for millions of women around the world. With increasing proliferation of smartphones, high-speed internet connectivity, and an undeniable shift in consumer behavior, more inviting of digitization across all spheres from consumer to enterprise, we are well positioned to revolutionize the health and wellness space of this country, and play our part in building the ecosystem! You can hear more about why Pakistani startups are the next big thing by one of our esteemed investors here: https://www.youtube.com/watch?v=86kTUpNMXQ8. Our product and business model gives us a unique strategic advantage and opportunity to quickly expand all across MENAP, South-East Asia and beyond. As demonstrated by Spotify's synchronous launch in 100 countries including Pakistan recently, digital content can quickly transcend borders and we’re gearing up to do exactly that. If you are interested in witnessing and contributing first hand to the process of product-market fit and scaling a business, you might just find home with us!