Performance Marketing Specialist
Location: Karachi, Pakistan
Type: Full-time
Industry: B2B SaaS
Who We Are:
Welcome to Idenfo, A Fintech company committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. We are a growing company where people are the most valuable asset.
Job Overview:
As the Performance Marketing Specialist, youll own and optimise our digital marketing campaigns across multiple channels to generate high-quality leads, drive conversions, and improve customer acquisition. Youll be responsible for developing, executing, and analysing paid campaigns that directly contribute to our growth objectives. This role requires a data-driven mindset, a strong understanding of the B2B SaaS landscape, and the ability to scale campaigns in a competitive market.
What You'll Be Doing
- Plan, execute, and optimize LinkedIn Ads and Google Search campaigns with laser precision
- Set up tracking (UTM, Google Analytics, HubSpot) to ensure every click, lead, and conversion is measured
- Build and refine customer outreach funnels using outbound tools like Apollo, Instantly, or Lemlist
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Collaborate on landing page CRO, A/B testing, and retargeting strategy
Launch and iterate on rapid growth experiments (viral loops, mini-campaigns, PLG tactics) - Own performance marketing metrics and present actionable insights regularly
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Work cross-functionally with product, sales, and content teams to align on goal
Qualifications: - 5- 6 years in performance marketing, ideally in B2B SaaS or finte
- Deep hands-on experience with LinkedIn Ads, Google Ads, and performance tracking tools
- Experience with CRO tools and landing page builders (e.g., Unbounce, Webflow, Instapage)
- Agile, self-starter mindsetcomfortable moving fast and adapting strategies on the go
- Bonus: Experience in fintech, payments, or startup environments
Why Join Us?
- Hybrid and flexible work culture
- High autonomy and ownership of your marketing performance
- Opportunity to make a measurable impact from day one .
