Business Analyst

We are looking for a motivated and detail-oriented Business Analyst to join our team. The role focuses on analyzing website performance, improving customer conversion rates, and collaborating with UI/UX teams to enhance user experience. This is ideal for individuals with strong analytical skills and an interest in driving business growth through data insights and process improvements.

Job Responsibilities

• Analyze website user journeys to identify drop-off points and conversion barriers.
• Conduct competitor analysis, including UI/UX evaluation, and recommend improvements.
• Suggest actionable strategies to optimize membership plan pages and product pages for higher conversions.
• Collaborate with UI/UX designers to implement recommended design improvements (BA will analyze and track results; mockups/design handled by UI team).
• Measure before-and-after conversion performance to validate the impact of changes.
• Support the design and implementation of customer acquisition funnels and strategies.
• Prepare reports and dashboards to track KPIs, user behavior, and campaign performance.
• Work closely with marketing and development teams to streamline processes and improve engagement.
• Assist in preparing business cases for new growth initiatives and retention strategies.
• Maintain detailed documentation of processes, insights, and recommendations.

Skills Required

• Strong analytical thinking and attention to detail.
• Proficiency in Microsoft Excel, Google Sheets, and basic data tools.
• Understanding of conversion funnels, user journey mapping, and growth metrics.
• Ability to interpret UI/UX best practices and recommend data-backed improvements.
• Good written and verbal communication skills.
• Basic knowledge of SQL and visualization tools like Power BI or Tableau is a plus.
• Familiarity with A/B testing and analytics tools (Google Analytics, Hotjar, etc.) preferred.
• Ability to work in a fast-paced environment and coordinate across teams.

Required Qualifications

• Bachelor\\\'s degree in Business Administration, Analytics, Data Science, Economics, Statistics, Computer Science, or a related field.

Job Experience

Other Benefits

• A growth-driven environment with experienced mentors.
• Hands-on experience in real-time projects and business decision-making.
• Opportunities to contribute to impactful marketing and acquisition strategies.
• Career progression based on performance and skill development.

Job Working Hours

9 AM to 6 PM (Mon to Fri)

Equal Employment Opportunities

We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.