Job Identification
Taxila & Fateh Jhang Region
Mission Statement
To develop the market in order to increase Market Share, enhance Numeric & Weighted Availability alongwith Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company’s product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market
Main Responsibilities
Ensure Secondary SKUwise volume achievement vs targets assigned to enhance Market Share.
Rationalize Discounts in the market & use promotion intelligently to achieve company net sales revenue
Create new outlets and retained as per target and area potential to increase Numeric & Weighted distribution Expand SKU Penetration as per benchmark availability numbers
Analyze SFE KPIs and modify the area route or adjust frequencies to improve Green KPIs for Preseller Accomplish his daily Planned calls, spend ample time-in-market and coach his presellers on 10 step call process
Discuss Execution Scores by outlets with Presellers on daily basis & highlight gaps to ensure In-Outlet Execution being carried out by his team as per PicOS & RED criteria and all marketing initiatives in his area Monitor and report competitor activity in his/her assigned area and suggest ways to counter them Supervise the proper injection and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet Activation material etc.
Manage In-outlet investment having an optimal mix of Discounts, DME, Assets & Activation Monitoring the efficiency of equipment, increasing cooler throughput & reducing nonproductive coolers Responsible for making attempts to recover the cooler as per company procedure in case of missing/disputed cooler Maintain customer collaboration and relationships with all the customers in his/her area to ensure that they remain loyal Ensure proper handling of all customer complaints in a timely manner as per company guidelines Maintain an updated fact sheet on every customer on CCI Zoom Responsible for tracking & timely settlement of market accounts (Glass, Accounts Receivable, Discounts, DME, etc.)
Candidate Education
Bachelor's Degree / Master's Degree
Major for Education: Business, Social Sciences, Engineering
