Job Identification
Field Sale Executive (FSE)
Mission Statement
To develop the market in order to increase Market Share, enhance Numeric & Weighted Availability alongwith Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company’s product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market
Main Responsibilities
- Ensure Secondary SKUwise volume achievement vs targets assigned to enhance Market Share
- Rationalize Discounts in the market & use promotion intelligently to achieve company net sales revenue
- Create new outlets and retained as per target and area potential to increase Numeric & Weighted distribution
- Expand SKU Penetration as per benchmark availability numbers
- Ensure that all data in the sales information systems pertaining to his/her area is cleansed, validated and updated on a regular basis
- Analyze SFE KPI’s and modify the area route or adjust frequencies to improve Green KPIs for Preseller
- Accomplish his daily Planned calls, spend ample time-in-market and coach his presellers on 10 step call process
Discuss Execution Scores by outlets with Presellers on daily basis & highlight gaps to ensure In-Outlet Execution being carried out by his team as per PicOS & RED criteria and all marketing initiatives in his Area
Candidate Education
Master’s Degree
☒Bachelor’s Degree
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