Lead strategic, data-driven paid media campaigns across platforms like Google Ads, TikTok Ads, and Meta Ads. Oversee high-budget campaigns, deliver scalable growth strategies, and mentor team members.
Responsibilities:
- Develop and execute comprehensive paid media strategies.
- Optimize campaign performance through data analysis and actionable insights.
- Design and implement A/B tests for creatives, targeting, and bidding.
- Collaborate with cross-functional teams to align marketing initiatives with growth objectives.
- Mentor junior staff and manage stakeholder communications.
- Stay updated on industry trends and emerging ad formats.
- 4-6 years’ experience in paid marketing with a track record of managing large-scale campaigns.
- Strong analytical skills with advanced proficiency in Excel/Google Sheets.
- Excellent communication and team leadership abilities.
- Strategic, detail-oriented, and proactive.
- Expertise in additional advertising platforms or analytics tools (e.g., Mixpanel).
- Advanced experience with A/B testing methodologies.
Marketing Platforms: - Google Ads
- Microsoft Ads
- Tiktok Ads
- Meta Ads
- Mintegral
- App Lovin
Product Analytics: - Mixpanel
- Firebase
- GA4
- CleverTap
- Campaign Goals Testing and Debugging
Research Tools: - Semrush
- AHREF
- Mobile Action
- Preferred Skill:
- RevenueCat | MMP - Adjust| Singular | AppFlyer
- Tags and Events Integration
- Proficiency in SQL & Data Querying
- Proficiency in Google Tag Manager
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