Job description
Loyalty Sense Inc. is a technology solutions company based in Calgary, Alberta, Canada. We specialize in providing small and mid-sized businesses with a range of innovative technology solutions, such as point-of-sale systems, payment processing solutions, online and mobile ordering systems, security systems, and website solutions. Our ultimate goal is to provide technology solutions that not only help businesses save costs but also increase revenue generation.
We are seeking a results-driven and creative Social Media Manager with a strong understanding of both organic and paid media strategies. This role will focus on managing our social presence across major platforms while executing high-impact ad campaigns through Meta Ads Manager and Google Ads (Search, Display, Shopping). The ideal candidate is Google Ads and Meta-certified, experienced in campaign management, and passionate about data, creativity, and community engagement.
Key Responsibilities:
- Develop and implement a cohesive social media strategy across platforms (Facebook, Instagram, X, LinkedIn, TikTok, YouTube, etc.)
- Plan, create, schedule, and publish engaging content that aligns with brand identity and business goals
- Launch, manage, and optimize paid campaigns on Meta Ads Manager (Facebook & Instagram)
- Set up, monitor, and optimize Google Ads campaigns, including Search, Display, and Shopping
- Manage and maintain product listings and campaigns in Google Merchant Center
- Monitor ad performance and analytics across all platforms, providing actionable insights and recommendations
- Engage with online communities, respond to messages/comments, and build brand advocacy
- Collaborate with designers, copywriters, and external partners to deliver high-performing creative assets
- Set up tracking pixels (e.g., Meta Pixel, Google Tag Manager) and configure custom events for conversion tracking
- Report on KPIs, including ROAS, CTR, CPA, CPM, follower growth, engagement rate, and more
- Stay informed on trends, tools, algorithms, and platform updates to keep strategy fresh and competitive
Qualifications Required:
- A 4-year bachelor’s degree in Computer Sciences, IT, business, or related field is a MUST.
- 2–5 years of experience in social media management and digital advertising
- Google Ads Certification (Search, Display, or Shopping)
- Experience with Google Ads, Google Merchant Center, and Google Analytics
- Proficiency in Meta Business Suite and Meta Ads Manager, including campaign setup, targeting, and reporting
- Familiarity with setting up and managing Meta Pixel and Google Tag Manager
- Strong understanding of paid media KPIs and how to improve campaign performance
- Excellent copywriting, communication, and visual storytelling skills
- Strong organizational and project management abilities
- Experience using scheduling/management tools (e.g., Hootsuite, Buffer, Later, Sprout Social)
Preferred:
- Meta Certified (e.g., Meta Certified Media Buying Professional)
- Experience with e-commerce platforms like Shopify, WooCommerce, or similar
- Basic design or video editing skills (Canva, Adobe Suite, CapCut, etc.)
- Experience managing influencer collaborations or affiliate programs
What We Offer:
- Competitive salary and benefits package
- Remote work options
- Creative, collaborative, and fast-paced work environment
- Opportunities for growth, training, and professional development
- The chance to shape and grow a strong brand voice and digital presence
Job Type: Full-time
Pay: From Rs85,000.00 per month
Education:
- Bachelor's (Required)
Experience:
- Social Media Handling: 3 years (Required)
- Meta Business Suite : 2 years (Required)
- Google Ads Certification: 2 years (Required)
License/Certification:
- Google Ads Certification (Required)
Work Location: Remote
