Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you’ll find your place here. We value winning together—while learning, having fun, and making a profound difference for the dreamers and builders in the world.
Cloudways—our managed web hosting division, offers powerful cloud hosting solutions for growing digital businesses of all sizes. Our core brand tenets of simplicity, choice, ease of use, and reliability drive our commitment to helping users innovate on behalf of their customers through the power of the cloud. Now, we’re looking for a Technical Writer, Product Marketing to help shape how we articulate the Cloudways proposition to the market.
This role is aligned to the Cloudways business unit. We are looking for a Technical Content Writer to join our Product Marketing team at DigitalOcean, reporting to the Director Product Marketing. We are not looking for a generalist writer. This is a specialized technical writing role where you will be responsible for working with the product management and product marketing teams to translate deeply technical propositions into content that educates, informs and trains Cloudways users on how to get the most out of the platform.
You will own the creation of high-impact technical content that educates developers, empowers digital agencies, and drives product adoption for Cloudways and its stack (WordPress, WooCommerce, PHP frameworks, and more). The ideal candidate will have a proven track record of research-driven content engineering, specifically for the cloud computing and web hosting industries. You will be comfortable context switching to support a broad portfolio of products.
The postholder will:
- Know how to spin technical depth into narrative-driven content that educates and converts.
- Understand cloud hosting, the WordPress ecosystem, and WooCommerce.
- Has experience constructing go-to-market (GTM) strategies
- Has written real tutorials with working code, shell commands, config files, architecture diagrams, and actual performance benchmarks.
- Collaborate with Onboarding and Customer Success teams to uncover customer pain points and transform these into actionable, value-driven content.
- Know how to interact with a developer, sysadmin, or a product manager to identify the narrative worth publishing.
- Can write product announcements, create screencasts and product demos, translating technical specifications into layman terms
Please note: this role is for builders, not brochure writers. Your expertise is required to help real customers solve real problems using technology, telling stories in a way that drives signups, converts readers, and builds advocates of the platform.
Key Responsibilities
Technical Content Engineering
- Write in-depth tutorials on server management, performance tuning, deployment, and WordPress scaling.
- Write and update product roadmap as well as changelog.
- Author and update Knowledge Base articles to reduce support load and enable customer success.
- Write and update competitor battle cards for sales and customer success teams.
- Write and update email workflows and onboarding content for new and existing products.
- Develop and execute video demos and screencasts using tools like Loom, Camtasia, or OBS.
- Create case studies and solution walkthroughs that showcase real customer wins.
Research & Strategy
- Analyze GTM positioning, personas, and competitors.
- Deep dive into Reddit, Facebook groups, and review sites to find what real users care about.
- Lead competitive content gap analyses and turn insights into ranked content pieces.
Collaboration & Co-Creation
- Partner with engineers, product managers, customer support, and SMEs to bring technical authenticity to every piece.
- Conduct interviews with Cloudways customers, transforming these into case studies that build trust through storytelling.
- Support the product marketing lifecycle from feature launch to lifecycle messaging through content.
Required Qualifications
- 5+ years in technical writing/content marketing for WordPress, Hosting or Cloud focused business.
- Deep expertise in the WordPress ecosystem (can spin up a site, debug issues)
- Proven ability to write real, production-level code for WordPress/WooCommerce.
- Strong grasp of developer workflows, pain points, and decision-making triggers.
- Bonus if you have: Screencasting skills, experience in open-source contribution.
Why Join DigitalOcean
- Work in a high-growth SaaS environment serving 100K+ customers globally.
- Be part of a Product Marketing team that owns storytelling end-to-end.
- Collaborate with some of the best engineers, marketers, and growth minds in the cloud industry.
- Access to early beta features, behind-the-scenes insights, and real influence over product narrative.
- Backed by DigitalOcean’s mission to simplify cloud and AI for builders.
Why You’ll Like Working for DigitalOcean
- We innovate with purpose. You’ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.
- We prioritize career development. At DO, you’ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
- We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
- We reward our employees. The salary range for this position is based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
- We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
*This job is onsite in Karachi, Pakistan.
#LI-Onsite
#LI-UK1
