Expert A2P & Digital Communications

Grade: L2

Location: Islamabad

Last date to apply: July 23rd 2025

Jazz Business continues to lead the market in offering integrated business solutions in Pakistan, with a focus on innovation and total customer satisfaction. The marketing team encompasses a range of functions, including marketing communications, product strategy, design, business planning, and channel enablement. As Expert A2P & Digital Communications, you will manage and evolve platforms powered by integrated delivery channels, driven by first-party data to optimize customer engagement and business outcomes.

This role reports directly to the Stream Head A2P & Digital Platforms.

What does the Expert A2P & Digital Communications do?

We are looking for a leader with techno-commercial expertise in digital marketing platforms, integrated delivery channels, first-party data, and their underlying technologies. You will be responsible for managing the business portfolio, focusing on product innovation, strategy, and P&L management. Familiarity with local and international market trends is critical, alongside a proven ability to work independently in managing business portfolios with financial accountability. The role demands strong analytical skills, structured documentation, and excellent presentation abilities.

Key Responsibilities:

• Develop and Execute Platform Strategy: Lead the creation and implementation of a comprehensive strategy for marketing platforms with integrated delivery channels powered by first-party data.
• Manage Business Planning and P&L: Oversee financials, ensuring the platform contributes to business growth through effective planning, budgeting, and P&L management.
• Market Intelligence and Product Life Cycle: Analyze market trends, competition, and customer behavior to guide strategic actions and manage the product life cycle.
• Collaboration with Ecosystem Partners: Work closely with internal and external partners to develop platform roadmaps, achieve revenue KPIs, and foster innovative solutions.
• Platform Evaluation and Innovation: Evaluate and recommend new platform solutions, ensuring alignment with Jazz's innovation goals and customer needs.
• Supplier and Vendor Management: Oversee relationships with platform suppliers, ensuring competitive advantage through effective commercial management.
• Platform Optimization: Review and recommend pricing and product design changes, optimizing performance and customer experience.
• Leadership in Product Lifecycle: Own the product lifecycle from discovery to launch, continuously driving innovation and platform enhancements.
• Cross-functional Collaboration: Partner with engineering, product, and business teams to ensure platform development is aligned with long-term infrastructure investments and near-term KPIs.
• Reporting: Provide regular updates on platform performance, P&L, and KPIs to the CXO level.

Key Deliverables:

• A2P & Digital Communications strategy: Lead and understand the monetization strategy for A2P and CPaaS platforms, driving innovation and growth.
• Platform Value Addition: Provide expertise in designing pricing structures, managing special projects, and deploying platforms through relevant stakeholders.
• Focal Point for the Business Portfolio: Become the go-to person for all matters related to the assigned portfolio, offering insights and solutions to internal teams, including regulatory and technical aspects.
• Market Awareness and Strategy: Stay fully informed of market trends, competition, and internal challenges, making independent decisions aligned with the broader business strategy.

Requirements:

• Expertise in Product Development and Innovation, especially for platforms utilizing first-party data and integrated delivery channels.
• Strong understanding of the local A2P ecosystem.
• Strong understanding of delivery channels, USSD, IVR, Robo Calls, and interconnect ecosystem.
• Strong business analysis, analytical, and presentation skills.
• Proven experience in Stakeholder Management and Project Management.
• In-depth knowledge of product and pricing strategies for digital platforms.
• Bachelor’s or Master’s degree in Business, Marketing, or Engineering with at least 5+ years of relevant experience.
• Demonstrated success in delivering digital products with a focus on P&L management.
• Deep understanding of digital marketing platforms, CPaaS, and first-party data utilization.
• Strong negotiation, partner management, and stakeholder management skills.
• A growth mindset, attention to detail, and the ability to adapt and innovate continuously.

This role offers the opportunity to lead the innovation and commercialization of Jazz's marketing platforms, ensuring they remain at the forefront of the industry, backed by cutting-edge data-driven strategies.

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 75+ million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.